What Was Lost is Now Found – How Openness Helps Fuel Big Data

03 May 2012

This is Part 3 of a 5-part series devoted to exploring the concept of Big Data to determine what makes it different from other hyped data “revolutions” of the past. On his first day in Office, President Obama signed the Memorandum on Transparency and Open Government, a platform aimed at fostering greater accountability from the [...]

Read the full story

Posted in Big Data0 Comments

Big Data & Social Media: Do Two Memes Make a Right?

27 April 2012

This is Part 2 of a 5-part series devoted to exploring the concept of Big Data to determine what makes it different from other hyped data “revolutions” of the past. Back in 2005, Kevin Kelly, the founding executive editor of Wired wrote, Three thousand years from now, when keen minds review the past, I believe that our ancient [...]

Read the full story

Posted in Big Data0 Comments

Defining Big Data – How Data has Begun to Breed Like Rabbits

27 April 2012

About three months ago I posted a simple question to my Facebook wall, asking whether my next computer should be an Apple or a PC. Over the next five hours I received over thirty opinions from students, senior executives, computer programmers, analysts and a random assortment of other friends and family.  The feedback helped me [...]

Read the full story

Posted in Big Data0 Comments

How Google is Actualizing the Promise of the Semantic Web

15 March 2012

Today, Amir Efrati from the Wall Street Journal reported on how Google is increasingly looking to fulfill the promise of the Semantic Web as a means of maintaining their dominant market share in search while jostling for position in the overall struggle for online mindshare (with the likes of Facebook, Twitter, etc.). For those of [...]

Read the full story

Posted in Search Engines0 Comments

The Rumors of E-mail’s Death Have Been Greatly Exaggerated

12 March 2012

Ragan recently commented on Vocus’ acquisition of iContact in an article entitled, Is email still necessary? As a former Vocus product manager (and ardent supporter of the company), my first impression was “Wow, that was a big acquisition.” My second thought was that it makes a lot of sense and here is why: 1. E-mail [...]

Read the full story

Posted in Marketing, Online Distribution0 Comments

Social Media Trends in 2012 – Lessons from the Breakfast Club

09 March 2012

With Obama on Tumblr, every smart person in tech on Quora and every (non-smart) PR company in the world spamming me because they have the “Secrets to Unlocking the Potential of Pinterest,” I’ve decided to attempt to reconcile how the newcomers to the social media stage have impacted the overall mix. To accomplish this, I’ve [...]

Read the full story

Posted in Social Media0 Comments

The Mobile “Revolution” – Let’s all Take a Deep Breath and Relax for a Second

26 February 2012

In one of the more hyperbolic statements I’ve seen in a while, TechRepublic Editor in Chief Jason Hiner writes, “Re-think everything for mobile or you’re toast.” In case that didn’t quite make the point, TechRepublic conveniently prefaces the article with the takeaway that “Mobile devices are about to dwarf computers and the mobile web will [...]

Read the full story

Posted in Applications, Mobile0 Comments

Facebook is a WYSIWYG business

23 February 2012

There was a time when Facebook was being heralded as the next Google.  With the most comprehensive and authoritative repository of data on consumer demographics and behavior that the world has ever seen, the company has had the potential to grow in a variety of different areas.  Facebook has expanded their influence through several wins [...]

Read the full story

Posted in Social Media0 Comments

How Start-ups Should think about PR

09 November 2011

If you start a company, you have about a 50% chance of being around in five years, which is the same survival rate as if you were just diagnosed with colon cancer.  Now let’s talk about PR. When you start a business, you also start a timer that is counting down the days until your [...]

Read the full story

Posted in Public Relations0 Comments

The “All New” PitchEngine

01 November 2011

PitchEngine has been on my radar for a while now, primarily because A. For a while they were actively positioning against PRWeb in a variety of discussions and B. because they seemed to have done a good job achieving brand recognition among a certain segment of communications professionals, primarily by positioning themselves as a tool [...]

Read the full story

Posted in Online Distribution0 Comments

About The Author

Jiyan is co-founder and CEO of BuildZoom.com. Any opinions or insights represented here are likely those of BuildZoom as well unless they are perceived negatively, in which case they are the sole domain of someone not affiliated with Jiyan nor BuildZoom.