Jeremiah Owyang has recently expressed his dissatisfaction with the term, social media. I agree with him on his general position, but according to Owyang, “the biggest criticisms folks have against Social Media is that Media can’t be social.” Woah…media can’t be social? Media is always social. Media is defined by the technology underlying its performance, [...]
What is Social about Social Media?
This happened a while back, but I never got to put it in writing back then. The title of this post was the opening question presented in the first DC-chapter meeting of the Social Media Club, moderated by Chris Heuer. As ideas flew around the room, a counter-question began forming in my head. “Isn’t media [...]
Power in Social Media
Social Media: A New Dawn of the Internet or History Repeating Itself? The formative years of the Internet were dominated by the optimistic perspective that we could transcend our superficial attributes. No longer would sex, race or ethnicity play a dominant role in defining an individual’s voice. Rather, the quality of an interaction was measured [...]
Inaugural Posting
After much deliberation, I have decided to join the throng and launch a (gasp) blog. After hosting and managing Drift Reality for the past five years, and watching it become somewhat stagnant for the past two, I have realized that it was time for a change. I have been hesitant to launch a blog for [...]
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How Start-ups Should think about PR
November 9, 2011
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The “All New” PitchEngine
November 1, 2011
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Facebook’s approach to privacy in product releases (aka shoot first and ask questions later)
October 13, 2011
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Comcast – Continuing to Fail at Customer Support and Communication
August 29, 2011
- Central Desktop – So Close and Yet So Far August 20, 2011
- Review of Traffic Geyser March 17, 2008
- Thoughts on Marketwire’s “Social Media 2.0″ February 6, 2008
- Vocus Response on White Paper E-Mail May 23, 2007
- Cisco’s Approach to Second Life July 9, 2008
- Getting Started with Social Media April 16, 2007
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About The Author
Jiyan is co-founder and CEO of BuildZoom.com. Any opinions or insights represented here are likely those of BuildZoom as well unless they are perceived negatively, in which case they are the sole domain of someone not affiliated with Jiyan nor BuildZoom.


