How do I interact with social media?
Imagine you are visiting someone’s house who you have never met before. If you were to walk right in, make yourself a drink, and start talking about yourself, how do you think that person might react? This may sound like an outrageous situation but it is precisely […]

I received an e-mail forward this afternoon, originating from a company called LoudLaunch:
A great press release on the internet is supposed to do the following: Generate intelligent buzz (people talking about your business on their website), produce links to your website from high quality sites that the search engines notice, and inform and drive customers […]

When a friend told me about Current TV a while back I wasn’t really impressed. “Yeah, yeah,” I thought to myself. “User-generated content on television. Big deal.”
Actually, it sort of is a big deal.
Basically, Current TV has a programming schedule that draws from professionally produced video pieces as well as user-generated content […]

Social Media: A New Dawn of the Internet or History Repeating Itself?
The formative years of the Internet were dominated by the optimistic perspective that we could transcend our superficial attributes. No longer would sex, race or ethnicity play a dominant role in defining an individual’s voice. Rather, the quality of an interaction was measured by […]

In an article entitled, The Future of Cable TV in an Open World, Steve Rubel announces that cable TV is “no longer going to be controlled by the big cable or satellite players.” It will “open up to the masses.”
I agree with Rubel that control of the medium may no longer be consolidated […]

Driving in to work this morning, I was suddenly struck by the complexity of communication technologies when an NPR host began reading through a set of e-mails she had received as part of the show’s programming.
NPR has what I feel to be, one of the premiere Web sites fueled by audio programming. They stream […]

Boy, I have to give it to Shel Holtz: This guy has some cojones.   The SNCR annual event is right around the corner and he is compelling his blog users to register for the event through the SCNR Web site despite his close ties to Ragan.  Then again, Ragan is going to get paid regardless. 
I attended the […]

About a year ago, I did some research into the history of MMORPGs, with the aim of identifying the role that the ordinary user has played in shaping the MMORPG. At the time, I referred to Second Life as representative of the new generation of MMORPG, in which the technological framework more fully supported […]

There has been a great deal of discussion recently about methodologies for measuring and analyzing within the open media space. Jeremiah Owyang has a great article recapping some of the main takeaways from a recent Factiva roundtable on what to measure in the open media space.  Lately, I have been doing a lot of thinking […]

Turner Broadcasting is in the news for a guerilla marketing campaign they have sponsored, aimed at increasing the visibility of their Cartoon Network show, Aqua Teen Hunger Force (ATHF).  The campaign was prompted by the impending release of the ATHF  film this March, and involved the attachment of small packages with an electronically-lit ATHF character to public […]