An article from Red Herring explains that the Union Tribune will begin experimenting with using Wiki software on a Web site that hosts their indie rock station, AmplifySD.com. As the failed LA Times Wiki experiment proved, launching an unmoderated Wiki is basically like sending an invitation to the drug and porn industries, in addition to countless jerks, asking them to spam [...]
Visibility of Blogs
I was preparing a slide for a talk I’m giving today and wanted to show some anecdotal representation of the visibility of blogs in search engines. I typed in the following query: what to do terrorist attack and lo and behold, two of the top four results (above the fold on my screen) are from [...]
Don’t Spam the Blogosphere
Susan Getgood has recently written about the importance of cultivating actual relationships with bloggers. The post contains a link to some notes she has written up about Do’s and Dont’s with regard to pitching bloggers, which is a great list of best practices that I wish all companies and PR firms would internalize. It is [...]
PRWeb Analytics 2.0 Mashup
PRWeb’s new analytics release contains a Google Maps mashup that actually plots the people who read your press release on a Google map. I just was looking at it today and thinking about how cool it is. I wanted to post the entire thing up here but I couldn’t get it down to a reasonable [...]
Online Press Release Distribution Services
Steve Mullen from EndGame Public Relations has posted a really great review of current online press release distribution services out there. Now, I may be a little biased, but I can’t help but want to drive down to Richmond, VA and drop off a cake at Steven’s house like Pedro from Napoleon Dynamite: Releases on PRWeb [...]
Getting Started with Social Media
Enter Social Media In September 2006, Hitwise, an online marketing research firm, reported that the majority of traffic to online music retailer, HMV.co.uk, was referred from MySpace, a social networking Web site. This traffic surpassed searches from two of the most popular search engines, MSN UK and Yahoo! UK. The event was a milestone because [...]
Community and Consumption
I’ve recently put finished a draft of an article that focuses on an aspect of social media and had been asked to do a complimentary Podcast for the article. For some strange reason I started dreaming what I would say in the Podcast this morning at about 4 AM. That is evidence that I am [...]
Am I Online?
Last night I was in a taxi, coming home from Dragonfly in the Dupont Circle area and the cabbie asked if I would mind if he picked up some additional fares. I didn’t really care so he scooped up a group of law students on their way to Foggy Bottom. They were a pretty gregarious group, [...]
Idea for Social Networking Sites
Some free newspapers have a bulletin board space where people can essentially post personals to people they have met in passing, in the community. Basically you get things like “I saw you at the coffee shop and I was wearing a blue trucker hat, yada yada yada.” The thing about these is that they are completely catchy [...]
Approaches to Interactive Advertising
In search, it is a misnomer that a user will run a query and then go through the results in chronological order from first to tenth. More often than not, a user will run a query, skim the top-line results and see if anything strikes his or her fancy. If not, then the user will [...]
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How Start-ups Should think about PR
November 9, 2011
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The “All New” PitchEngine
November 1, 2011
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Facebook’s approach to privacy in product releases (aka shoot first and ask questions later)
October 13, 2011
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Comcast – Continuing to Fail at Customer Support and Communication
August 29, 2011
- Central Desktop – So Close and Yet So Far August 20, 2011
- Review of Traffic Geyser March 17, 2008
- Thoughts on Marketwire’s “Social Media 2.0″ February 6, 2008
- Vocus Response on White Paper E-Mail May 23, 2007
- Cisco’s Approach to Second Life July 9, 2008
- Getting Started with Social Media April 16, 2007
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About The Author
Jiyan is co-founder and CEO of BuildZoom.com. Any opinions or insights represented here are likely those of BuildZoom as well unless they are perceived negatively, in which case they are the sole domain of someone not affiliated with Jiyan nor BuildZoom.


