FortiusOne, a provider of information visualization solutions is launching a public version of GeoCommons, a Web site that will enable users to explore, create, and share geographic data and intelligent maps. They recently publicized this new product with a social media release (SMR) distributed through PRWeb. 
Livingston Communications has provided a case study of the SMR, which […]

Imagine you are a PR practitioner who has been tasked by your company with the challenge of creating buzz in the blogosphere to promote a new product launch. So you create a list of bloggers who have written about your company’s industry and prepare your pitch, and make sure to add links to […]

I got some love in a recent issue of the Journal of New Media and Culture.

The following is a statement from Bill Wagner, chief marketing officer from Vocus:
First, I’d like to apologize to those who have received our email who weren’t interested in receiving these sorts of correspondences from us.  It wasn’t our intention to send out unsolicited emails to bloggers.  The fact that we focused our white paper on the […]

In case anyone doesn’t know by now, we (Vocus) sent out a white paper announcement for a new white paper on pitching bloggers.  This announcement was sent to both our Vocus customers; our PRWeb customers; and other marketing/PR pros who have opted-in to receive communications from us.  As some may know, PRWeb was acquired by […]

Yesterday, a fake article was posted to the tech blog Engadget, claiming that the launch date for the iPhone and Mac OS Leopard would be pushed back several months.  Despite Apple’s quick response, the news on Engadget caused a 2.7% dip in Apple’s stock value. 

If anything, the blog posting’s impact on the stock price should be […]

I’ve been doing a bit of digging on how Google News ranks their results and figured that the World Intellectual Property Web site was as good a place to start as any.  According to the patent description, “In accordance with one implementation consistent with the principles of the invention, a method for ranking results is […]

Some key points:

According to a Pew 2005 survey, on a typical day, 50 million Americans turn to the Internet for news.
Pew also revealed that the early adopters, the ‘high-powered users,’ who Pew defines as users who performed more than four different tasks online in a given day, are particularly voracious consumers of online news: 71% […]

The American Society of Newspaper Editors and Newspaper Association of America have put together a report, Media Usage: A Generational Perspective (PDF). The findings in the report are based mostly on secondary research but they tie the research in together nicely.
Here are some key takeaways:

The Internet is the most important news source for those […]

I’ve been doing a bit of digging on the impact of the Internet with regard to politics. Here is some food for thought from the Pew Internet and American Life Project (2006) report on e-government and e-policy.

On a typical day in August 2006, 26 million Americans were using the Internet for new or information […]