Archive | July, 2007

Google Search Results Influence by Browser

By on July 25, 2007 in Search Engines

This is a little strange – I was doing some research on television content migrating onto the Web and ended up running the same query – for ‘arrested development’ on Mozilla and Internet Explorer, and found that the MSNBC site hosting the video content ranked higher in a Google search run on IE than on [...]

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10 things I think about widgets

By on July 25, 2007 in Social Media

I’ve been toying with different ways of analogizing and thinking about widgets and have come up with the following: Widgets are legoizing(made-up word) the World Wide Web. Widgets turn the Web from a plain old toy robot into Voltron. Widgets heterogenize (I think this is a made-up word) the Web. Widgets compartmentalize the Web. Widgets are [...]

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White Paper on how Social Media is Impacting PR

By on July 18, 2007 in Marketing, Online Communities, Public Relations, Search Engines, Social Media

The Council of Public Relations Firms has recently sponsored a white paper examining how social media is influencing the PR industry (PDF). The paper is authored by Paul Rand from Zocalo Group and Giovanni Rodriguez from Hubbub who use a combination of primary research (elite interviews with several media execs.) and secondary research (analysis of opinion polls [...]

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Interview with Steve Mullen

By on July 18, 2007 in Online Distribution

Steven Mullen, who is a PRWeb power user and president of EndGame Public Relations, recently interviewed me for his podcast, Startup BizCast, which provides advice on marketing and PR for small business owners.  We chatted for a while about online news distribution, some best practices associated with putting together news releases, and even a bit about [...]

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Some Thoughts on Blog Monitoring

By on July 12, 2007 in Social Media

In my past position, I was focused to a great degree on Internet-based monitoring and research.  Over the past few years one of the areas a lot of clients asked about what coverage of the blogosphere.  There are a variety of methodologies out there and I think they are framed by different perspectives of the [...]

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We Feel Fine

By on July 10, 2007 in Uncategorized

I was directed towards some fascinating mapping software today and spent a few minutes reading through its methodology and playing with it a bit before stopping, feeling confused and sort of amazed.  For the past several years, We Feel Fine has been indexing blog postings and using a methodology to identify and represent the feelings expressed [...]

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More SMR Discussion

By on July 9, 2007 in Online Distribution, Social Media

The FusionBrand blog has posted a decent recap. of developments pertaining to the SMR, along with some ‘tentative observations gleaned from the debate’ (boy – that sounds like something I would write).  Every time I read more about the SMR, there are more questions that pop-up in my head.  It is really amazing to me [...]

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The Role of Video in Politics

By on July 9, 2007 in Uncategorized

The AP has run a good story on the role of online video in the 2008 elections, including a list of some of the more prominent examples of online video that has both helped and hurt the candidates.  The article makes some pretty good points about the loss of control that accompanies online campaigns; the [...]

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