Archive | September, 2007

New Media and the 2008 Presidential Campaigns

By on September 30, 2007 in Social Media

A couple days ago I attended a panel hosted by Politico.com and Waggener Edstrom, which examined the role of new media in the 2008 election campaigns. The panel was moderated by Jim VandeHei and Ben Smith from Politico, and consisted of the online communications directors from the Giuliani, Dodd, Romney, Thompson, and Biden campaigns. They [...]

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Announcing the Billboard Publicity Wire ‘Media Visibility’ Release

By on September 24, 2007 in Online Distribution

I’m pleased to announce the official launch of Billboard Publicity Wire’s new premium level of service, the ‘Media Visibility Release.’ Back in November of last year, we initially launched Billboard Publicity Wire to help publicists, marketers, and artists in the music and entertainment industries publicize their news and information using the PRWeb engine. The main [...]

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Framework for Driving Traffic to your Web site

By on September 20, 2007 in Search Engines

I recently had a friend from a non-profit here in DC ask for some advice on how to drive traffic to their site. My mind immediately began spinning like a top with SEO / social media / design and then I thought to myself it would be good to create a quick and dirty framework [...]

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PRWeb in Plain English

By on September 17, 2007 in Online Distribution, Public Relations, Search Engines, Social Media

Several months ago I was perusing through my RSS feeds when I stumbled upon Shel Holtz’s blog about a short video that explained wikis in a fun and informative manner, produced by Seattle-based CommonCraft. I became excited when I saw the video because they managed to explain a commonly misunderstood information technology in a succinct [...]

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More thoughts on the Social Media Release

By on September 13, 2007 in Online Distribution, Social Media

I was having lunch the other day with Sylvia and John Todor, a couple of PRWeb clients when our conversation turned towards the social media release.  Sylvia was describing an anecdote in which a friend of hers’ had created a story around her musical practice, framing it as a solution to the negative emotional effects [...]

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Amazon and Barnes & Noble Sharing Data or am I that Predictable?

By on September 12, 2007 in Marketing

A couple of weeks ago I purchased a couple of books from Barnes and Noble in Tysons Corner: Sex, Drugs, and Cocoa Puffs from Chuck Klosterman, and The Omnivore’s Dilemma from Michael Pollan. I certainly thought it was a little interesting later that week when I logged onto Amazon and was presented with: According to [...]

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Sponsorships vs. Advertising

By on September 7, 2007 in Marketing

According to Wikipedia, a sponsorship is “something is to support an event, activity, person, or organization financially or through the provision of products or services.” Of course, a sponsorship…a sponsorship typically benefits both the recipient (by providing material benefits) as well as the sponsor (as a marketing tool that enhances the sponsor’s public image and [...]

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