Archive | October, 2007

PRWeb Case Study on Menus that Talk

By on October 31, 2007 in Online Distribution, Traditional Media

At one of the recent trade shows we participated in, we connected with a customer who had a truly compelling success story using PRWeb to get some top-line media exposure. Our core story has always been about PRWeb’s direct-to-consumer potential, its SEO applications, multimedia and social media functionality, etc. Still, we are always happy when [...]

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Survey Results on Perceptions of Social Media

By on October 26, 2007 in Online Communities, Social Media

A study was recently conducted by TWI Surveys, Inc. on behalf of the Society for New Communications Research that explored current awareness and knowledge of social media, as well as prioritization of social media. The study used a survey method amongst a sample of 260 senior PR and marcomm professionals. According to SNCR: 70% are [...]

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Wall Street Journal Coverage of Influencers on Social Media Sites

By on October 20, 2007 in Online Communities, Social Media

I somehow missed this when it first came out, but was recently directed to a fantastic Wall Street Journal article on a new wave of influencers and figured it was worth a blog posting. I suppose it is simply a natural law that power-law distributions will gradually emerge in any controlled system – even those [...]

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Driving Traffic to your Blog

By on October 1, 2007 in Social Media

A couple of weeks ago I wrote a bit about how to drive traffic to your Web site. Interestingly, I got a request from an old friend recently on how to drive traffic to your blog so I figured I’d look back and see if my over-simplified framework – DAC – would be applicable to [...]

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