Archive | November, 2007

The Community Manager

By on November 27, 2007 in Social Media

A couple of days ago Jeremiah Owyang spent some time outlining the ‘Four Tenants of the Community Manager,’ which is extremely interesting in light of the panel I participated in last week on PR versus advertising. I think the concept of a ‘community manager’ is really starting to pick up steam and is an alternative [...]

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Life After Google

By on November 24, 2007 in Online Communities, Search Engines, Social Media

Over a decade ago when I was a senior at Hawken School I can remember listening to a conversation between Dr. Carr, our headmaster at the time, and our IT manager (whose name I can’t remember). The year was 1996 and Google had yet to reach omnipotence. As a matter of fact, Netscape and Yahoo! [...]

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PR vs. Advertisers: Can’t We All Just Get Along?

By on November 17, 2007 in Marketing, Public Relations, Social Media

I spoke on a panel last week with some of my industry peers on how social media is impacting Public Relations, Marketing and Advertising. There were some great people on the panel including Thomas Burg from DoubleClick, Sarah Skerik from PR Newswire, Larry Thomas from Medialink, Robert Fitzgerald from BizBash, Miranda Tan from MyPRGenie, and [...]

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Promoting your Book Online

By on November 12, 2007 in Online Distribution, Public Relations

Got a tip from the kind folks at ZexSports the other day who I met at ad:tech last week, that Ypulse had a great list of tips for self-promoting your book, including a nice toss-in about using PRWeb to get your press release out.

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Social media will drive emerging channels to $10 billion by 2012

By on November 10, 2007 in Marketing, Social Media

A Forrester Research, Inc. report released at the Forrester Consumer Forum in Chicago this past month provided survey results from a sample of 344 interactive marketing professionals who were asked about their budgeting decisions throughout various forms of interactive marketing. Forrester extrapolated that over the next five years, spending on interactive marketing will grow at [...]

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Some thoughts on ad:tech

By on November 8, 2007 in Events

Early Monday morning I hopped on a train and headed up to New York for two days at ad:tech. For several years now, PRWeb has had a presence at the ad:tech events and from what I understood they were always terrific opportunities to educate potential customers on the benefits of our service, re-connect with current [...]

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Chris Anderson lashes out at PR companies

By on November 7, 2007 in Public Relations, Social Media

In a recent blog posting, Chris Anderson, executive editor of Wired magazine published e-mail addresses from 329 e-mails he had blocked from PR firms who had sent him pitch e-mails including Edelman, 5W Public Relations, Fleishman-Hillard, Ogilvy & Mather Worldwide and Weber Shandwick. The posting was titled, ‘Sorry PR People: You’re Blocked‘. Actually, it is [...]

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Some thoughts on Wordtracker

By on November 7, 2007 in Applications, Search Engines

Back when I was helping direct online services at v-Fluence I recall a series of heated exchanges over the relative merits of Overture’s search term suggestion tool versus Wordtracker.  Now it all seems relatively minor but at the time, I argued rather passionately in favor of Overture’s search term suggestion tool because of my instinct [...]

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Macy’s Reputation Crisis in MySpace

By on November 2, 2007 in Marketing

I am a bit surprised that this hasn’t received a bit more exposure in the mainstream media but there has been an ongoing scam being conducted on MySpace that involves the Macy’s brand. In a nut shell, the scam works like this: Phase I: Phishing for Credentials The scammer (I think they are called PromotionalPalace) [...]

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Continued efforts to leverage word-of-mouth

By on November 1, 2007 in Marketing, Online Communities, Social Media

Adweek recently published a good recap. of the social marketing landscape that lays out the current brands active in the space, and several of the companies that are attempting to bring services to market that somehow leverage word-of-mouth. The article does a good job representing the spectrum of approaches that social marketing agencies are taking [...]

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