Archive for June, 2008

I wrote an article for the most recent version of online news releases. The metaphor that I use as a device in the article was inspired by a discussion that took place concerning the role of the newswire contextualized in the new world of social media. At any rate, if anyone is interested [...]

The Newspaper Association of America has published recent statistics (gathered by Nielsen Online) on visitors to news sites.
Yahoo! News is still in the pole position as far as unique audience (over 35 million uniques every month), with AOL News and CNN also ranking quite high.  Google News is also a notable player in the space [...]

A close friend of mine Ryan Petersen recently became the managing director at a start-up based out of Scottsdale, Arizona called ImportGenius, a Web application that allows you to search international trade records to find out where your competitors are buying their products overseas,
Ryan and I go way back and even spent time working together [...]

Our presser went out today announcing the initial conclusions from our research into the ‘ROI of Online Press Releases.’
The top-line findings included:

Press releases are increasingly a tool for marketing and sales - The press release is becoming a communications tool for both public relations and marketing professionals alike. Approximately one-third of respondents were marketing professionals [...]

Our annual users conference is upon us and this year we have put together a panel of local experts to discuss their experiences and recommendations with blogger relations.
Although registration for the entire conference is restricted to Vocus users, local bloggers who are interested in attending this particular panel discussion will be put on a media [...]