Archive | June, 2008

Search Engine Marketing with Online News Releases

By on June 25, 2008 in Marketing

I wrote an article for the most recent version of online news releases. The metaphor that I use as a device in the article was inspired by a discussion that took place concerning the role of the newswire contextualized in the new world of social media. At any rate, if anyone is interested I have [...]

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Updated News Web Site Statistics

By on June 20, 2008 in Uncategorized

The Newspaper Association of America has published recent statistics (gathered by Nielsen Online) on visitors to news sites. Yahoo! News is still in the pole position as far as unique audience (over 35 million uniques every month), with AOL News and CNN also ranking quite high.  Google News is also a notable player in the [...]

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The Etiology of Visibility

By on June 12, 2008 in Marketing, Online Distribution, Public Relations

A close friend of mine Ryan Petersen recently became the managing director at a start-up based out of Scottsdale, Arizona called ImportGenius, a Web application that allows you to search international trade records to find out where your competitors are buying their products overseas, Ryan and I go way back and even spent time working [...]

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Press Releases Are Not Just for Press Anymore

By on June 2, 2008 in Applications, Marketing, Online Distribution, Public Relations, Search Engines

Our presser went out today announcing the initial conclusions from our research into the ‘ROI of Online Press Releases.’ The top-line findings included: Press releases are increasingly a tool for marketing and sales – The press release is becoming a communications tool for both public relations and marketing professionals alike. Approximately one-third of respondents were [...]

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Blogger Relations Panel

By on June 2, 2008 in Uncategorized

Our annual users conference is upon us and this year we have put together a panel of local experts to discuss their experiences and recommendations with blogger relations. Although registration for the entire conference is restricted to Vocus users, local bloggers who are interested in attending this particular panel discussion will be put on a [...]

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