Archive | July, 2008

Introducing UberSpat

By on July 25, 2008 in Uncategorized

A new site announced their launch today.  According to the press release, UberSpat.com is “a debating site that allows users to submit articles and blog posts, much like people do on Digg.  This evidence can be submitted in support or in opposition to a debate.  This evidence is then rated by users.”  Based on the [...]

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Social Media Group to Acquire Livingston Communications

By on July 24, 2008 in Industry News, Social Media

In a PRWeb news release issued July 21, Canada-based Social Media Group (SMG) announced they would be acquiring Livingston Communications, based here in DC.  Actually, the release was joint-issued and read more like a merger announcement but I digress. This news is a few days old but noteworthy because I believe the social media (SM) [...]

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Cisco’s Approach to Second Life

By on July 9, 2008 in Events, Multimedia, Social Media

I recently watched John Chambers press conference in Second Life at Cisco’s annual Cisco Live developers conference and wanted to offer some thoughts on the event. Earlier in the year I made a few predictions for how I felt the so-called world of ‘social media’ was going to unfold through ’08. Regarding Second Life I [...]

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Optimizing your Video Content Online

By on July 8, 2008 in Marketing, Multimedia, Online Distribution

A few months back I was talking with a former television producer who had recently transitioned to a bi-weekly magazine that was preparing to launch an online version that integrated high-quality video content. She was a bit wary when I brought up the opportunities latent in some of the video sharing sites and it was [...]

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Tactics Versus Strategy in Social Media

By on July 3, 2008 in Marketing, Social Media

In public relations (and I am sure other professions), you often hear people talk about the distinction between tactics and strategy. Simplistically put, tactics are activities that are executed everyday by PR practitioners while a strategy refers to an underlying approach that drives various tactics. Tactics are easy because they involve bite-sized chunks of activity [...]

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