Another interesting story came through PRWeb’s social media feed today on a joint-venture between Avenue A | Razorfish and Pluck Corp.  Apparently they have signed an agreement to “develop and market the industry’s first offering to inject social media features like customer comments and user-generated content into mainstream digital advertisements.”  The social advertising [...]

Our friends over at the Society for New Communications Research, have just released a new research report on changing patterns of influence through social media.  The report, which is sponsored by the Institute for Public Relations and Wieck Media, looked at case studies and strategies from companies such as the American Red Cross, Blendtec, [...]

Common Craft is a small shop with a big reach. Their ‘Plain English’ video series has been viewed over 5 million times globally and has helped countless people understand Internet technologies such as RSS and social networking. Sachi and Lee (Common Craft) have also helped a number of companies and brands (including PRWeb) [...]