Archive | October, 2008

Coverage of the SNCR Research into Online Press Releases

By on October 31, 2008 in Analytics, Media Analysis

We’ve already received some pretty great media coverage of our research. I’ll continue to post hits here as they come in. If you see anything out there please add it to the comments section. Media Hits: MarketingVOX – News Releases Not Just for Press, Serve Wide Variety of Functions BizReport – How the press release [...]

Read full story • Comments { 0 }

PRWeb Partners with Entrepreneur.com

By on October 30, 2008 in Online Distribution

Today we announced our new partnership with Entrepreneur.com.  In a nutshell, we’re going to be giving them a full content feed for syndication on their Web site in a section reserved for small business news announcements. For our customers this means great visibility on Entrepreneur.com – a potential audience of over 4.5 million uniques every [...]

Read full story • Comments { 0 }

Interview with Steve Mullen on Startup BizCast

By on October 29, 2008 in Analytics, Online Distribution, Search Engines

The last couple weeks I’ve moderated a couple of webinars with Steve Mullen talking about marketing and PR strategies for small businesses.  Yesterday we flip-flopped places and Steve interviewed me on SEO and press releases for Startup BizCast.  In the interview I discuss some of the topics I’ve blogged about recently including press releases and [...]

Read full story • Comments { 0 }

News Distribution Analytics

By on October 27, 2008 in Analytics, Online Distribution

This past week we (Vocus) hosted a webinar with the SNCR research team that included Dr. Mihaela Vorvoreanu, Jen McClure, and Shel Holtz.  The event drew a pretty good audience that stayed throughout the entirety of the presentation and the audience feedback lead to a great Q&A at the end of the presentation. For the [...]

Read full story • Comments { 0 }

Press Releases and SEO

By on October 22, 2008 in Online Distribution, Search Engines, Uncategorized

We’ve been getting some questions lately as to the SEO benefits of using a news distribution service like PRWeb so I’d like to take this opportunity to address some of these questions. Search Engines and News Distribution – The Basics I’ll begin by underscoring the fundamental role of search engines and news distribution services: In [...]

Read full story • Comments { 3 }

The New Press Release (Update)

By on October 21, 2008 in Marketing, Media Analysis, Public Relations

Over the past several months I’ve shared updates on the research being conducted by the Society for New Communications Research into the ROI of online press releases.  The research group, lead by Dr. Mihaela Vorvoreanu, Jen McClure, and Shel Holtz has recently finished the executive summary, available for download in the research & publications section [...]

Read full story • Comments { 0 }

The Role of the Echo Chamber in an Economic Crisis

By on October 14, 2008 in Online Communities, Social Media

Brian Solis has authored an op/ed aimed at redefining “how startups (not solely tech companies) view and define early adopters and the ‘echo chamber’ in order to gain momentum in order to ‘cross the chasm’ to the next tier of evolution, adoption, and monetization.” Reading through the article I couldn’t help but reflect on the [...]

Read full story • Comments { 2 }

Video News Releases – Best Practices

By on October 14, 2008 in Multimedia

In an interview with ReelSEO last week I discussed some best practices involved with using video in news releases.  Some of the topics covered included: Advantages to using video in news releases; Different approaches to using video; Customer success story; What types of video work online; The future of online video. I had a great [...]

Read full story • Comments { 0 }

Updated Review of Online News Distribution Services

By on October 8, 2008 in Online Distribution

Steve Mullen from Startup BizCast provides a great overview of how online news distribution works, the benefits involved with online news distribution and also an overview of the various services including PRWeb, PRNewswire and PRLeap. The podcast is perfect for people interested in getting started with online distribution and want a great overview of the [...]

Read full story • Comments { 2 }

Talking with Gordon Rudow from Bonfire Communications

By on October 2, 2008 in Uncategorized

During yesterday’s episode of Cover Story, we were joined by Gordon Rudow from Bonfire Communications who talked about his perspective on internal communications and some of his experiences launching pretty unorthodox, creative programs with companies like Genentech.

Read full story • Comments { 0 }