From the Pew Research Center for the People & the Press: The internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television as a main source for national and international news. The flip-flopping of print and the Internet as the main news source for the [...]
Link Building through Press Releases
This time of the year it seems as though there is an endless array of parties and social gatherings to fill up your evenings. Some of these gatherings are going to involve your co-workers or friends and family, who you already know and love (or at least can bear). However, everyone knows what it is [...]
Social Networking for Small Businesses
I’ve recently fielded several questions stemming from the article on social networking in the New York Times that came out last week. One in particular caught my attention and I’d like to address it a bit more comprehensively. The question was from a guy about to launch a Bed & Breakfast in Colorado and was [...]
How to Use Social Networking Sites for Marketing and PR
Article from AllBusiness that was syndicated on the New York Times Web site about using social networking sites for Marketing and PR: Social networking sites such as Facebook and MySpace have become the party lines of this young century. They are inviting and intriguing and a powerful communication tool. Learning how to use them wisely [...]
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How Start-ups Should think about PR
November 9, 2011
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The “All New” PitchEngine
November 1, 2011
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Facebook’s approach to privacy in product releases (aka shoot first and ask questions later)
October 13, 2011
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Comcast – Continuing to Fail at Customer Support and Communication
August 29, 2011
- Central Desktop – So Close and Yet So Far August 20, 2011
- Review of Traffic Geyser March 17, 2008
- Thoughts on Marketwire’s “Social Media 2.0″ February 6, 2008
- Vocus Response on White Paper E-Mail May 23, 2007
- Cisco’s Approach to Second Life July 9, 2008
- Getting Started with Social Media April 16, 2007
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About The Author
Jiyan is co-founder and CEO of BuildZoom.com. Any opinions or insights represented here are likely those of BuildZoom as well unless they are perceived negatively, in which case they are the sole domain of someone not affiliated with Jiyan nor BuildZoom.


