Business Wire recently announced the launch of “unique features that ‘super-charge’ press releases.”  After spending several minutes trying to slice my way through marketing sludge (that included an actual reference to “global-mobile-social-measurable features”) I think I managed to distill the following: Increased mobile distribution – Business Wire will be distributing content via the mobile applications [...]

File sharing company drop.io is currently working on a news release creation tool called PressLift.  PRNewser’s Joe Ciarallo provided a good synopsis of PressLift this past week. Without taking a deep dive into the product, the key components seem to include: A basic CMS that will provide users with the ability to create a Web [...]