This past week I had a great chat with Stuart Foster, social strategist at Mullen. We got into a number of topics including the role of creativity in public relations, the incredible (and sometimes forgotten) potential within social bookmark communities and more.
HARO Announces Product Launch
HARO (Help a Reporter Out) is launching a host of new features to support their system, which connects journalists and bloggers (let’s call them content producers) with PR/marketing folks interested in getting coverage. According to most accounts, HARO was launched as a Facebook group in 2007 (although HARO had probably been manifesting organically through founder [...]
1410Q: A Home for Innovation in DC
I got together with Daniel Odio from PointAbout and Peter Corbett from istrategylabs at 1410Q last week, PointAbout’s new corporate headquarters. Turns out that Daniel has a much grander vision for the space than simply housing the PointAbout group. The goal is to create an “entrepreneur-friendly technology innovation hotspot, where we invite tech entrepreneurs to [...]
Review of OnlyWire
I toyed around with OnlyWire for a while today and wanted to share some initial observations but first a little bit of foreplay. Bookmarking is a vestige of the Mosaic browser (circa 1993) and has subsequently emerged into a persistent feature of Web browsers. Bookmarks aren’t rocket science: There are a lot of pages on [...]
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How Start-ups Should think about PR
November 9, 2011
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The “All New” PitchEngine
November 1, 2011
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Facebook’s approach to privacy in product releases (aka shoot first and ask questions later)
October 13, 2011
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Comcast – Continuing to Fail at Customer Support and Communication
August 29, 2011
- Central Desktop – So Close and Yet So Far August 20, 2011
- Review of Traffic Geyser March 17, 2008
- Thoughts on Marketwire’s “Social Media 2.0″ February 6, 2008
- Vocus Response on White Paper E-Mail May 23, 2007
- Cisco’s Approach to Second Life July 9, 2008
- Getting Started with Social Media April 16, 2007
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About The Author
Jiyan is co-founder and CEO of BuildZoom.com. Any opinions or insights represented here are likely those of BuildZoom as well unless they are perceived negatively, in which case they are the sole domain of someone not affiliated with Jiyan nor BuildZoom.


