I received an e-mail forward this afternoon, originating from a company called LoudLaunch:
A great press release on the internet is supposed to do the following: Generate intelligent buzz (people talking about your business on their website), produce links to your website from high quality sites that the search engines notice, and inform and drive customers to your business! Unfortunately, 99% of press releases today don’t accomplish this.
LoudLaunch guarantees that these success factors will occur for your press release! Traditional press releases aren’t working on the web anymore; you are stuck with 10k other releases and no one notices. Search engines and relevant audiences will notice your LoudLaunch campaign!
Boy, LoudLaunch is the answer to all our online communications problems, aren’t they?
Give me a break.
Distributing press releases online is one tactic in the broader scope of online engagement. The proposition involves a number of points including the following:
- Keeping your audience consistently informed on what you are doing
- SEO benefits
- Engagement with key audiences if the release is social media-enabled
- Getting your message to the media
Where does LoudLaunch get their 99% failure-rate stat for press releases? It is a completely unsubstantiated number and I defy anyone at LoudLaunch to support this claim with any facts.
Secondly, communicating on the Internet is about having a dedicated approach to engaging with your target audiences online, forming bonds with key online stakeholders, and being transparent and sincere in your messaging. It is not about ‘get-rich-quick’ marketing and one-off transactions, which seems to be the case with ‘LoudLaunch.’
I completely agree with you! LoudLaunch.com has some re-configuring of their business approach ahead of them.
I perceive this as a form of “schill marketing” via blogging. It won’t work.
What you’ll end up with is a bunch of insincere blogging about your “ad campaign” and “press release”. I put these terms in quotes, because this guy Phil Greenwood, said pre-sales and marketing representative for LoudLaunch, doesn’t have a clue what these aspects of communications really are and for that matter, he doesn’t know how each of them operate.
It is very apparent that some guy came up with an “idea” of how to approach Web 2.0 communication from a marketing standpoint, without thoroughly resesarching the communications industry and truly knowing the aspects of what each communications vehicle is used for. This will end up as one of those random dot-coms that came and went. I’m guessing he is part of the Web 1.0 aftermath that is just throwing out another bad idea to see if it sticks!
Nice try, but I say “back to the drawing board”.
I wouldn’t pay a dime for such a service.
Social media and conversational marketing is about the conversation – people interested in actually communicating about a subject. It’s not about links for pay. LoudLaunch sounds gross.
I’m glad that other professionals in this space share similar sentiments on this approach to social media.
Cecilia – I think you’re analysis of LoudLaunch is on-point. I also agree with Mark’s point regarding the thematic nature of social media.