I’m the co-founder and CEO of BuildZoom, a site that helps connect consumers with reliable home improvement contractors. At BuildZoom, I focus on day-to-day operations, marketing & sales and am pretty deeply involved with the product itself.
Prior to BuildZoom, I spent four years as Director of Product Management for Vocus (VOCS), a global PR and Marketing software company, where I helped drive product platform strategy and roadmap execution for a variety of SMB products including PRWeb. I still work as a consultant for Vocus, helping them establish and manage partnerships oriented around the PRWeb distribution network.
I started my career at a boutique PR agency called v-Fluence, where I spent four years building a suite of products to monitor and analyze online activity for a number of large corporations.
Academically, I received a BA from Georgetown University, where I studied English and Music theory and spent a year studying literature at King’s College in London. Later, I got my Masters at the London School of Economics, where I focused on new media.
Articles:
(2010) The Impact of Multimedia on News Search, SES Magazine 2010.
(2009) Writing with Search Engines in Mind, PRSA ‘Tactics,’ November 2009.
(2009) The Real SEO Value of News Releases, Visibility Magazine
(2008) Search Engine Marketing with Online News Releases, DMNews, Essential Guide to Search Engine Marketing 2008.
(2007) Getting Started with Online Multimedia, Vocus White Paper Series, Spring.
(2007) The Articulation of Power in Social Media, New Communications Review, June.
(2007) How to Effectively Approach the Blogosphere, Vocus White Paper Series, Spring.
(2007) Getting Started with Social Media: A Guide for PR Practitioners, Vocus White Paper Series, Spring.
(2006) Putting Web 2.0 in Perspective, Journal of New Media and Culture, Volume 4, No. 1.
(2006) Articulation of Power on Newgrounds, London School of Economics.
(2006) The Role of the Everyday User in the Evolution of MMORPGs, London School of Economics.
(2006) ‘Web Page Categorization, v-Fluence.com.
(2006) The Framing of Violent Video Games on the ‘Net’, London School of Economics.
Speaking
(2010) Optimizing News for Blended Search, SMX West
(2009) Using PR to Drive Traffic for SMB’s, PubCon Vegas
(2009) E-commerce Search Marketing Tactics Panel, SMX East
(2009) News Marketing, Internet Marketing Conference – Vancouver
(2009) Using News to Drive Traffic to your Site, eComExpo
(2008) Turning PR Efforts into SEO Results, SES Chicago
(2008) Using Social Media to Generate the Right Kind of Press Coverage for Your Company, Growing your Business through Social Media, Tech Council of Maryland
(2008) ROI of the Online News Release, NewComm Forum
(2008) SEO with the Online News Release, New Media Workshop
(2008) The New Media Release, Destination Hotels & Resorts Annual Meeting
(2007) Web 2.0 – PR vs. Advertisers: Can’t we all just get along?, TurnPROn New York
