Author

I’m a co-founder of BuildZoom, a site that helps connect consumers with reliable home improvement contractors.

Prior to BuildZoom, I was Director of Product Management at Vocus (VOCS), a PR  software company, where I worked on products like PRWeb.  I started my career at a small PR agency, where I built products to monitor and analyze online activity for a number of large corporations.

I got my BA at Georgetown University, where I studied English and Music theory.  I spent one year at King’s College, studying literature.  Later, I got an MSc in media theory from the London School of Economics.

None of this really helped me build better products but may have helped me write some stuff:

(2012) Google’s Anatomy, Search Engine Watch

(2012) Getting Started With Semantic SEO, Search Engine Watch

(2012) Semantic Search: The Eagle Has Landed, Search Engine Watch

(2012) How Big Data is Fundamentally Changing Local Search, Search Engine Watch.

(2012) SEO for Remodeling Contractors, BuildZoom.

(2012) Is Big Data Just a Fad or Something More Profound?, GigaOM.

(2012) Google, Big Data and What it Means for SEO, Search Engine Watch

(2011) Increasing time-on-page through aesthetics, SEOMoz

(2010) The Impact of Multimedia on News Search, SES Magazine 2010.

(2009) Writing with Search Engines in Mind, PRSA ‘Tactics,’ November 2009.

(2009) The Real SEO Value of News Releases, Visibility Magazine

(2008) Search Engine Marketing with Online News Releases, DMNews, Essential Guide to Search Engine Marketing 2008.

(2007) Getting Started with Online Multimedia, Vocus White Paper Series, Spring.

(2007) The Articulation of Power in Social Media, New Communications Review, June.

(2007) How to Effectively Approach the Blogosphere, Vocus White Paper Series, Spring.

(2007) Getting Started with Social Media: A Guide for PR Practitioners, Vocus White Paper Series, Spring.

(2006) Putting Web 2.0 in Perspective, Journal of New Media and Culture, Volume 4, No. 1.

(2006) Articulation of Power on Newgrounds, London School of Economics.

(2006) The Role of the Everyday User in the Evolution of MMORPGs, London School of Economics.

(2006) Web Page Categorization, v-Fluence.com.

(2006) The Framing of Violent Video Games on the ‘Net’, London School of Economics.