As Director of Product Management, I help drive product platform strategy and roadmap execution for PRWeb, the leading online news distribution service.  In addition I support strategic business planning, partnerships, and marketing/sales.

Prior to Vocus, I served as Vice President of Online Services for v-Fluence Public Relations where I was responsible for defining and developing services to monitor and analyze online activity.

I received by BA in English from Georgetown University and Masters in Media/Communications from the London School of Economics where my dissertation focused on media production and consumption in social media communities.

I currently am on the vendor council for the Society for New Communications Research (SNCR) and in addition to writing in New Influencer I co-host Webmaster Radio’s Cover Story, a podcast on public relations and technology.

Articles:

(2010) The Impact of Multimedia on News Search, SES Magazine 2010.

(2009) Writing with Search Engines in Mind, PRSA ‘Tactics,’ November 2009.

(2009) The Real SEO Value of News Releases, Visibility Magazine

(2008) Search Engine Marketing with Online News Releases, DMNews, Essential Guide to Search Engine Marketing 2008.

(2007) Getting Started with Online Multimedia, Vocus White Paper Series, Spring.

(2007) The Articulation of Power in Social Media, New Communications Review, June.

(2007) How to Effectively Approach the Blogosphere, Vocus White Paper Series, Spring.

(2007) Getting Started with Social Media: A Guide for PR Practitioners, Vocus White Paper Series, Spring.

(2006) Putting Web 2.0 in Perspective, Journal of New Media and Culture, Volume 4, No. 1.

(2006) Articulation of Power on Newgrounds, London School of Economics.

(2006) The Role of the Everyday User in the Evolution of MMORPGs, London School of Economics.

(2006) ‘Web Page Categorization, v-Fluence.com.

(2006) The Framing of Violent Video Games on the ‘Net’, London School of Economics.

Speaking

(2009) Using PR to Drive Traffic for SMB’s, PubCon Vegas

(2009) E-commerce Search Marketing Tactics Panel, SMX East

(2009) News Marketing, Internet Marketing Conference – Vancouver

(2009) Using News to Drive Traffic to your Site, eComExpo

(2008) Turning PR Efforts into SEO Results, SES Chicago

(2008) Using Social Media to Generate the Right Kind of Press Coverage for Your Company, Growing your Business through Social Media, Tech Council of Maryland

(2008) ROI of the Online News Release, NewComm Forum

(2008) SEO with the Online News Release, New Media Workshop

(2008) The New Media Release, Destination Hotels & Resorts Annual Meeting

(2007) Web 2.0 – PR vs. Advertisers: Can’t we all just get along?, TurnPROn New York