My name is Jiyan Wei. I am on the marketing team at Vocus Inc., where I assist with the development of new media strategies and work in product development with PRWeb. Formerly, I was vice president of online media at v-Fluence Interactive Public Relations.

I obtained my B.A. in 2000 from Georgetown University, where I focused on English culture and performance and classical music. More recently, I completed my M.S. in media and communications at the London School of Economics, where my dissertation focused on power relationships in a social media community.

My current affiliations include the National Iranian American Council (NIAC); the Asian American Journalists Association (AAJA); Advertising, Marketing, and PR Society (AMP) at the LSE; Social Media Club; and the Society for New Communications Research (SNCR).

In addition to New Influencer, I still maintain Drift Reality, a Web site oriented around my travel writing and video that I started in 2001.

Articles:

(2007) ‘Getting Started with Online Multimedia,’ Vocus White Paper Series, Spring.

(2007) ‘The Articulation of Power in Social Media,‘ New Communications Review, June.

(2007) ‘How to Effectively Approach the Blogosphere’, Vocus White Paper Series, Spring.

(2007) ‘Getting Started with Social Media: A Guide for PR Practitioners’, Vocus White Paper Series, Spring.

(2006) ‘Putting Web 2.0 in Perspective’, Journal of New Media and Culture, Volume 4, No. 1.

(2006) ‘Articulation of Power on Newgrounds’, London School of Economics.

(2006) ‘The Role of the Everyday User in the Evolution of MMORPGs’, London School of Economics.

(2006) ‘Web Page Categorization‘, v-Fluence.com.

(2006) ‘The Framing of Violent Video Games on the ‘Net’, London School of Economics.