Business Wire recently announced the launch of “unique features that ‘super-charge’ press releases.” After spending several minutes trying to slice my way through marketing sludge (that included an actual reference to “global-mobile-social-measurable features”) I think I managed to distill the following:
- Increased mobile distribution – Business Wire will be distributing content via the mobile applications of several of their partners including the AP, Yahoo! Finance, Morningstar and several others.
- EON inclusion for all releases – Business Wire will be providing distribution over EON to all customers when they purchase a standard circuit.
- Analytics enhancements – They are rolling out some additions to their analytics platform. Browsing the features I wasn’t able to discern what is new from what was provided prior to the launch of “global-mobile-social-measurable” but I think the sharing data is new.
These are all things that make sense however I wouldn’t use words like “unique” or “super-charge” to describe them. They are just ongoing enhancements that should bring some incremental value to Business Wire customers.
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