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Dealing with churn when selling SaaS to SMBs

After the first several months of actively selling a premium service to contractors who signed-up for BuildZoom, we realized that churn was happening.  An annual churn rate of 20% seemed alarming given the ~10%  annual churn rates I had been used to in the mid-to-large market SaaS space up to this point in time and much [...]

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Coverage of the SNCR Research into Online Press Releases

We’ve already received some pretty great media coverage of our research. I’ll continue to post hits here as they come in. If you see anything out there please add it to the comments section. Media Hits: MarketingVOX – News Releases Not Just for Press, Serve Wide Variety of Functions BizReport – How the press release [...]

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Interview with Steve Mullen on Startup BizCast

The last couple weeks I’ve moderated a couple of webinars with Steve Mullen talking about marketing and PR strategies for small businesses.  Yesterday we flip-flopped places and Steve interviewed me on SEO and press releases for Startup BizCast.  In the interview I discuss some of the topics I’ve blogged about recently including press releases and [...]

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News Distribution Analytics

This past week we (Vocus) hosted a webinar with the SNCR research team that included Dr. Mihaela Vorvoreanu, Jen McClure, and Shel Holtz.  The event drew a pretty good audience that stayed throughout the entirety of the presentation and the audience feedback lead to a great Q&A at the end of the presentation. For the [...]

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