New Influencer

In one of the more hyperbolic statements I’ve seen in a while, TechRepublic Editor in Chief Jason Hiner writes, “Re-think everything for mobile or you’re toast.” In case that didn’t quite make the point, TechRepublic conveniently prefaces the article with the takeaway that “Mobile devices are about to dwarf computers and the mobile web will [...]

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In this world of overpriced CRM’s that nickel and dime you to death (Salesforce), I keep wanting to love Central Desktop but they keep letting me down with buggy software and terrible support. Here is a thread you never want to see if you care about customer experience.

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Mashable reported yesterday that Sprout Social just closed a $10m series B round from New Enterprise Associates.  The company, which can “turn social connections into loyal customers,” is a business application that helps users manage their social media marketing across the more prominent social sites (Twitter and Facebook) as well as some of the more [...]

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I’m in my early thirties and it seems like these days all of my friend are getting married, having kids and starting businesses.  Being the Web nerd amongst those who know me (who don’t work in the Web industry), I’m often asked for advice on the topic so I’ve spent a lot of time thinking [...]

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PitchEngine recently announced the launch of their Facebook application, “Newsroom for Facebook.”  According to their product announcement,”The app works by adding a tab titled, “Newsroom,” to any Brand Page. From there customers, journalists, and other influencers can access your latest releases or “pitches” fed to Facebook by PitchEngine.”  The product retails for a one-time fee [...]

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I was recently browsing through Twitter when I stumbled upon a posting that took me aback – someone had posted an RFP to build a mirror of PRWeb for a budget of $300. It was comical in a sense but also interesting in that it served a hyperbolic function: it symbolized the process through which [...]

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This morning we announced our new online newsroom product, which allows customers to easily create a newsroom that contains their releases, company information, multimedia collateral, etc.  Their newsroom is then hosted on a newsroom directory on our site and linked to from their news releases. I chatted with John Mulligan of SEO-PR about the new [...]

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Our presser went out today announcing the initial conclusions from our research into the ‘ROI of Online Press Releases.’ The top-line findings included: Press releases are increasingly a tool for marketing and sales – The press release is becoming a communications tool for both public relations and marketing professionals alike. Approximately one-third of respondents were [...]

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Back when I was helping direct online services at v-Fluence I recall a series of heated exchanges over the relative merits of Overture’s search term suggestion tool versus Wordtracker.  Now it all seems relatively minor but at the time, I argued rather passionately in favor of Overture’s search term suggestion tool because of my instinct [...]

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For the sake of transparency, I am a Vocus employee. Now that is out of the way I can get down to writing about the launch of Vocus Spring ’07.  The new release, which I’ve walked through, contains some really amazing upgrades and new features.  It is my plan to start using some of these features, particularly the [...]

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