There are strong indicators that the initial blogging rush has slowed considerably. In July 2006, there were 175,000 new blogs posted per day compared to 120,000 as of March 2007 according to Technorati and according to Gartner, there are already over 200 million ‘ex-bloggers’ accounted for.
In the midst of the blogging craze, a small percentage […]

In a recent blog posting, Chris Anderson, executive editor of Wired magazine published e-mail addresses from 329 e-mails he had blocked from PR firms who had sent him pitch e-mails including Edelman, 5W Public Relations, Fleishman-Hillard, Ogilvy & Mather Worldwide and Weber Shandwick.
The posting was titled, ‘Sorry PR People: You’re Blocked‘.
Actually, it is not that […]

A couple of weeks ago I wrote a bit about how to drive traffic to your Web site. Interestingly, I got a request from an old friend recently on how to drive traffic to your blog so I figured I’d look back and see if my over-simplified framework - DAC - would be applicable to […]

A couple days ago I attended a panel hosted by Politico.com and Waggener Edstrom, which examined the role of new media in the 2008 election campaigns. The panel was moderated by Jim VandeHei and Ben Smith from Politico, and consisted of the online communications directors from the Giuliani, Dodd, Romney, Thompson, and Biden campaigns.
They […]

The Council of Public Relations Firms has recently sponsored a white paper examining how social media is influencing the PR industry (PDF). The paper is authored by Paul Rand from Zocalo Group and Giovanni Rodriguez from Hubbub who use a combination of primary research (elite interviews with several media execs.) and secondary research (analysis of opinion polls […]

In my past position, I was focused to a great degree on Internet-based monitoring and research.  Over the past few years one of the areas a lot of clients asked about what coverage of the blogosphere. 
There are a variety of methodologies out there and I think they are framed by different perspectives of the Internet. 
So, […]

I moderated a webinar a couple of days ago with Susan Getgood and David Meerman Scott on blogger relations.  We put together a text-based Q&A afterwards based on the questions we received during the webinar.  For the record, we split the questions up into thirds.
Q: Can I raise my profile on Google’s first page by posting […]

Farrell Kramer, who is an absolute sharpie when it comes to all things media, picked up on our Feature Video release and interviewed me for episode 21 of his podcast, Talking Communications.  We had a great discussion and he shared some great insight on the new media release after the interview, which I sort of […]

This is a little outdated but Topix did an interesting study back in the day (2005) comparing topical coverage between the blogosphere and mainstream media. A colleague referred me to the study and I figured it was worth noting for future reference.

Imagine you are a PR practitioner who has been tasked by your company with the challenge of creating buzz in the blogosphere to promote a new product launch. So you create a list of bloggers who have written about your company’s industry and prepare your pitch, and make sure to add links to […]