Imagine you are a PR practitioner who has been tasked by your company with the challenge of creating buzz in the blogosphere to promote a new product launch. So you create a list of bloggers who have written about your company’s industry and prepare your pitch, and make sure to add links to [...]

The following is a statement from Bill Wagner, chief marketing officer from Vocus:
First, I’d like to apologize to those who have received our email who weren’t interested in receiving these sorts of correspondences from us.  It wasn’t our intention to send out unsolicited emails to bloggers.  The fact that we focused our white paper on the [...]

In case anyone doesn’t know by now, we (Vocus) sent out a white paper announcement for a new white paper on pitching bloggers.  This announcement was sent to both our Vocus customers; our PRWeb customers; and other marketing/PR pros who have opted-in to receive communications from us.  As some may know, PRWeb was acquired by [...]

Yesterday, a fake article was posted to the tech blog Engadget, claiming that the launch date for the iPhone and Mac OS Leopard would be pushed back several months.  Despite Apple’s quick response, the news on Engadget caused a 2.7% dip in Apple’s stock value. 

If anything, the blog posting’s impact on the stock price should be [...]

So I posted a couple of days ago about Ragan’s new social networking Web site for PR professionals and lo and behold, today I opened my comments moderation queue and amongst all the spam for pharmaceuticals I saw comments from Mark Ragan, the Ragan CEO, and David Murray, the developer who is dedicated to building [...]

PRWeb has launched BlogThis, a feature that basically allows PRWeb users who are also bloggers, to easily blog about the PRWeb news.  Its a cool feature that should facilitate the discussion of PRWeb news in the blogosphere.

Question: What is tagging and how do you get started?
Answer: Tagging involves the practice of assigning a keyword to a piece of content (textual, audio, video, pictures). There are a number of different social media Web sites that integrate tagging:

Del.icio.us - Allows you to tag bookmarks.
Flickr– Tag photos.
YouTube - Tag videos.

With all tagging Web sites, [...]

I was preparing a slide for a talk I’m giving today and wanted to show some anecdotal representation of the visibility of blogs in search engines.  I typed in the following query: what to do terrorist attack and lo and behold, two of the top four results (above the fold on my screen) are from [...]

Susan Getgood has recently written about the importance of cultivating actual relationships with bloggers.  The post contains a link to some notes she has written up about Do’s and Dont’s with regard to pitching bloggers, which is a great list of best practices that I wish all companies and PR firms would internalize.
It is particularly [...]

According to a recent article from the New York Times, Tim O’Reilly and Jimmy Wales are working to implement a code of conduct to the blogosphere.
There are some who feel that the implementation of some third-party code of conduct would somehow be an impediment to free speech but I think these arguments are dubious considering [...]