At a recent conference I spoke at, I remember one of the audience members asking, “When does anyone have the time to blog?” 
The issue of effort involved is an interesting one.  I think there is a common conception that blogging is some form of activity that exists completely outside the realm of a professional’s daily [...]

Boy, I have to say that Jason La Canfora’s blog is an example of how newspapers should do blogging. During the first day of free agency, he has posted in his blog every few hours with updates from his inside sources. Without a doubt, it has to be the most read news source [...]

Constantin Basturea’s blog directed me to a good article that studied the effects of practitioner blog use on power in public relations through self-reported questionnaires. One of the more interesting takeaways from the study is their abstraction of a process that communications practitioners undergo when approaching the blogosphere:

Practitioner begins using blogs for “informational purposes,” [...]

I received an e-mail forward this afternoon, originating from a company called LoudLaunch:
A great press release on the internet is supposed to do the following: Generate intelligent buzz (people talking about your business on their website), produce links to your website from high quality sites that the search engines notice, and inform and drive customers [...]

There has been a great deal of discussion recently about methodologies for measuring and analyzing within the open media space. Jeremiah Owyang has a great article recapping some of the main takeaways from a recent Factiva roundtable on what to measure in the open media space.  Lately, I have been doing a lot of thinking [...]