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How different applications influence the marketing wheel

Last week, I discussed the application of the marketing wheel, a conceptual framework that could be used to consider the consumer experience. This week, I’m going to use the wheel to contextualize contemporary marketing applications. I see things generally breaking down like this: The point is that different marketing applications help the wheel at different [...]

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What is inbound marketing? Just a sexier version of SEO?

Forbes recently reported that the Cambridge-based SaaS company HubSpot has completed a $35 million round, bringing their fundraising total to an impressive $100 million. HubSpot’s founder Brian Halligan is credited with coining the term “inbound marketing,” which seems to have gained relatively widespread adoption (at least within the marketing sector). According to Halligan, “Inbound Marketing [...]

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The marketing wheel – purchasing as experimentation

I’ve been spending a lot of time thinking about the marketing process in the past year.  Trying to convince small contracting businesses with small budgets to hand over their credit card, will do that to someone. More recently, I’ve been looking more carefully at the marketing ASP space and trying to fit the pieces together. [...]

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How much is spent on marketing each year, in the US?

After digging around for a while to find some reasonable estimates of this number, I used a few data sources to come up with what I think are some reasonable estimates. First, I used US Census data (2007) to establish the number of businesses in the US, along with total revenue, plotted on the following [...]

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The Rumors of E-mail’s Death Have Been Greatly Exaggerated

Ragan recently commented on Vocus’ acquisition of iContact in an article entitled, Is email still necessary? As a former Vocus product manager (and ardent supporter of the company), my first impression was “Wow, that was a big acquisition.” My second thought was that it makes a lot of sense and here is why: 1. E-mail [...]

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An Early Look at Sprout Social

Mashable reported yesterday that Sprout Social just closed a $10m series B round from New Enterprise Associates.  The company, which can “turn social connections into loyal customers,” is a business application that helps users manage their social media marketing across the more prominent social sites (Twitter and Facebook) as well as some of the more [...]

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What small businesses should know about local search

When Google decided to start showing local business results on Page 1, it basically meant that A. small businesses who were already thinking about marketing through organic search needed to start thinking more carefully about the impact of local results and B. that small businesses who weren’t using search as a marketing tactic had better [...]

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Social Networking for Small Businesses

I’ve recently fielded several questions stemming from the article on social networking in the New York Times that came out last week. One in particular caught my attention and I’d like to address it a bit more comprehensively. The question was from a guy about to launch a Bed & Breakfast in Colorado and was [...]

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The New Press Release (Update)

Over the past several months I’ve shared updates on the research being conducted by the Society for New Communications Research into the ROI of online press releases.  The research group, lead by Dr. Mihaela Vorvoreanu, Jen McClure, and Shel Holtz has recently finished the executive summary, available for download in the research & publications section [...]

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US Election Process in Plain English

Common Craft is a small shop with a big reach. Their ‘Plain English’ video series has been viewed over 5 million times globally and has helped countless people understand Internet technologies such as RSS and social networking. Sachi and Lee (Common Craft) have also helped a number of companies and brands (including PRWeb) explain their [...]

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