Last week, I discussed the application of the marketing wheel, a conceptual framework that could be used to consider the consumer experience. This week, I’m going to use the wheel to contextualize contemporary marketing applications. I see things generally breaking down like this: The point is that different marketing applications help the wheel at different [...]
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I’ve been spending a lot of time thinking about the marketing process in the past year. Trying to convince small contracting businesses with small budgets to hand over their credit card, will do that to someone. More recently, I’ve been looking more carefully at the marketing ASP space and trying to fit the pieces together. [...]
After digging around for a while to find some reasonable estimates of this number, I used a few data sources to come up with what I think are some reasonable estimates. First, I used US Census data (2007) to establish the number of businesses in the US, along with total revenue, plotted on the following [...]
Ragan recently commented on Vocus’ acquisition of iContact in an article entitled, Is email still necessary? As a former Vocus product manager (and ardent supporter of the company), my first impression was “Wow, that was a big acquisition.” My second thought was that it makes a lot of sense and here is why: 1. E-mail [...]
When Google decided to start showing local business results on Page 1, it basically meant that A. small businesses who were already thinking about marketing through organic search needed to start thinking more carefully about the impact of local results and B. that small businesses who weren’t using search as a marketing tactic had better [...]
Over the past several months I’ve shared updates on the research being conducted by the Society for New Communications Research into the ROI of online press releases. The research group, lead by Dr. Mihaela Vorvoreanu, Jen McClure, and Shel Holtz has recently finished the executive summary, available for download in the research & publications section [...]
