A recent poll from Boston’s Suffolk University has been receiving a lot of press over the past few months. According to Paul Bedard from US News, “Fox News Channel and mouthy Bill O’Reilly, is now the most trusted source – by a mile.” Bedard referenced a national poll conducted by Suffolk University, which explored a [...]
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We’ve already received some pretty great media coverage of our research. I’ll continue to post hits here as they come in. If you see anything out there please add it to the comments section. Media Hits: MarketingVOX – News Releases Not Just for Press, Serve Wide Variety of Functions BizReport – How the press release [...]
Over the past several months I’ve shared updates on the research being conducted by the Society for New Communications Research into the ROI of online press releases. The research group, lead by Dr. Mihaela Vorvoreanu, Jen McClure, and Shel Holtz has recently finished the executive summary, available for download in the research & publications section [...]
For the sake of transparency, I am a Vocus employee. Now that is out of the way I can get down to writing about the launch of Vocus Spring ’07. The new release, which I’ve walked through, contains some really amazing upgrades and new features. It is my plan to start using some of these features, particularly the [...]
Turner Broadcasting is in the news for a guerilla marketing campaign they have sponsored, aimed at increasing the visibility of their Cartoon Network show, Aqua Teen Hunger Force (ATHF). The campaign was prompted by the impending release of the ATHF film this March, and involved the attachment of small packages with an electronically-lit ATHF character to public [...]
