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Coverage of the SNCR Research into Online Press Releases

By on October 31, 2008 in Analytics, Media Analysis

We’ve already received some pretty great media coverage of our research. I’ll continue to post hits here as they come in. If you see anything out there please add it to the comments section. Media Hits: MarketingVOX – News Releases Not Just for Press, Serve Wide Variety of Functions BizReport – How the press release [...]

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The New Press Release (Update)

By on October 21, 2008 in Marketing, Media Analysis, Public Relations

Over the past several months I’ve shared updates on the research being conducted by the Society for New Communications Research into the ROI of online press releases.  The research group, lead by Dr. Mihaela Vorvoreanu, Jen McClure, and Shel Holtz has recently finished the executive summary, available for download in the research & publications section [...]

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Vocus Launches Spring ‘07

By on April 12, 2007 in Applications, Media Analysis, Public Relations

For the sake of transparency, I am a Vocus employee. Now that is out of the way I can get down to writing about the launch of Vocus Spring ’07.  The new release, which I’ve walked through, contains some really amazing upgrades and new features.  It is my plan to start using some of these features, particularly the [...]

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Social Media Club Meeting – March 2007

By on April 2, 2007 in Events, Media Analysis, Social Media

This past thursday, the DC chapter of the Social Media Club met at the Edelman offices in downtown Washington, DC to discuss measurement of social media.  The turn-out was one of the largest ever for the DC chapter, with a range of people from local start-ups, PR and marketing firms, and a host of other areas [...]

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Guerilla Marketing Bomb Scare in Boston

By on February 2, 2007 in Media Analysis

Turner Broadcasting is in the news for a guerilla marketing campaign they have sponsored, aimed at increasing the visibility of their Cartoon Network show, Aqua Teen Hunger Force (ATHF).  The campaign was prompted by the impending release of the ATHF  film this March, and involved the attachment of small packages with an electronically-lit ATHF character to public [...]

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