For the sake of transparency, I am a Vocus employee.
Now that is out of the way I can get down to writing about the launch of Vocus Spring ‘07.  The new release, which I’ve walked through, contains some really amazing upgrades and new features.  It is my plan to start using some of these features, particularly the analytics, [...]

This past thursday, the DC chapter of the Social Media Club met at the Edelman offices in downtown Washington, DC to discuss measurement of social media.  The turn-out was one of the largest ever for the DC chapter, with a range of people from local start-ups, PR and marketing firms, and a host of other areas [...]

Turner Broadcasting is in the news for a guerilla marketing campaign they have sponsored, aimed at increasing the visibility of their Cartoon Network show, Aqua Teen Hunger Force (ATHF).  The campaign was prompted by the impending release of the ATHF  film this March, and involved the attachment of small packages with an electronically-lit ATHF character to public [...]