Because it contains research drawn from our PRWeb user base, I’ve posted part #2 of my presentation on how multimedia is impacting the newsphere to the official PRWeb blog.  In part #2, I take a closer look at perspectives of journalists and bloggers on multimedia news releases as well as some metrics showing how multimedia [...]

Next Friday, I’m going to be presenting at Newcomm Forum on how the newsphere has evolved from being primarily text-based into one that is multimedia.
Over the next week I’ll be sharing various pieces of the presentation.
The first piece is a brief deck that shows how CNN.com feature story has evolved over the years and in [...]

In an interview with ReelSEO last week I discussed some best practices involved with using video in news releases.  Some of the topics covered included:

Advantages to using video in news releases;
Different approaches to using video;
Customer success story;
What types of video work online;
The future of online video.

I had a great time talking with Grant Crowell and [...]

I recently watched John Chambers press conference in Second Life at Cisco’s annual Cisco Live developers conference and wanted to offer some thoughts on the event.
Earlier in the year I made a few predictions for how I felt the so-called world of ’social media’ was going to unfold through ‘08. Regarding Second Life I [...]

A few months back I was talking with a former television producer who had recently transitioned to a bi-weekly magazine that was preparing to launch an online version that integrated high-quality video content.
She was a bit wary when I brought up the opportunities latent in some of the video sharing sites and it was her [...]

The other day someone mentioned a new service, Traffic Geyser, that claimed top results in Google through online video distribution.
The software itself is pretty basic – it basically provides an interface that allows you to upload a video file, add data that will be passed on to the video sharing site, and then submit the [...]

Multimedia Defined
According to Wikipedia, multimedia can be described as “media that uses multiple forms of information content and information processing (e.g. text, audio, graphics, animation, video, interactivity) to inform or entertain the (user) audience.”
The Rising Influence of Multimedia Online
Over the past few years, several trends have contributed to the increasing prominence of online multimedia. [...]