Archive for the 'Online Audiences' Category
Brian Solis has authored an op/ed aimed at redefining “how startups (not solely tech companies) view and define early adopters and the ‘echo chamber’ in order to gain momentum in order to ‘cross the chasm’ to the next tier of evolution, adoption, and monetization.”
Reading through the article I couldn’t help but reflect on the value [...]
Some stats on online news
Some key points:
According to a Pew 2005 survey, on a typical day, 50 million Americans turn to the Internet for news.
Pew also revealed that the early adopters, the ‘high-powered users,’ who Pew defines as users who performed more than four different tasks online in a given day, are particularly voracious consumers of online news: 71% [...]
Media Consumption Trends
The American Society of Newspaper Editors and Newspaper Association of America have put together a report, Media Usage: A Generational Perspective (PDF). The findings in the report are based mostly on secondary research but they tie the research in together nicely.
Here are some key takeaways:
The Internet is the most important news source for those [...]
Internet and Politics
I’ve been doing a bit of digging on the impact of the Internet with regard to politics. Here is some food for thought from the Pew Internet and American Life Project (2006) report on e-government and e-policy.
On a typical day in August 2006, 26 million Americans were using the Internet for new or information [...]

