This is a pretty esoteric subject but I’ll try to contextualize to make it a bit more interesting. In the financial publishing business, it’s a common practice to create profile pages for publicly traded companies so investors can easily get all the information they need at a glance. The profile pages are populated with a [...]
Ragan recently commented on Vocus’ acquisition of iContact in an article entitled, Is email still necessary? As a former Vocus product manager (and ardent supporter of the company), my first impression was “Wow, that was a big acquisition.” My second thought was that it makes a lot of sense and here is why: 1. E-mail [...]
PitchEngine has been on my radar for a while now, primarily because A. For a while they were actively positioning against PRWeb in a variety of discussions and B. because they seemed to have done a good job achieving brand recognition among a certain segment of communications professionals, primarily by positioning themselves as a tool [...]
When Google decided to start showing local business results on Page 1, it basically meant that A. small businesses who were already thinking about marketing through organic search needed to start thinking more carefully about the impact of local results and B. that small businesses who weren’t using search as a marketing tactic had better [...]
For those of you interested in how news appears in blended search results, I’ve put some thoughts together in a guest post for Lee Odden on the Online Marketing Blog.
It is not unusual for us at PRWeb to have our content scraped and syndicated on various Web sites. In fact, a big part of what we do involves providing relevant slices of our content to reputable publishers so they may syndicate it. Recently it has come to our attention that a Web site called [...]
I chatted with CT Moore from NVI Interactive Strategy at Pubcon a few months back about several topics including some of the things we’ve seen from Google News in the past year or so. Note to self: Remember to take off that ridiculously large event badge next time.
Of the panels I sat through at the recent Search Engine Strategies (SES) conference in San Jose, the most relevant to the space in which I work was the panel on News Search. Although the panel is a consistent presence at the SES events, this particular panel had a Google representative, Maile Ohye, talk about [...]