A few months back I was talking with a former television producer who had recently transitioned to a bi-weekly magazine that was preparing to launch an online version that integrated high-quality video content.
She was a bit wary when I brought up the opportunities latent in some of the video sharing sites and it was her [...]

A close friend of mine Ryan Petersen recently became the managing director at a start-up based out of Scottsdale, Arizona called ImportGenius, a Web application that allows you to search international trade records to find out where your competitors are buying their products overseas,
Ryan and I go way back and even spent time working together [...]

Our presser went out today announcing the initial conclusions from our research into the ‘ROI of Online Press Releases.’
The top-line findings included:

Press releases are increasingly a tool for marketing and sales - The press release is becoming a communications tool for both public relations and marketing professionals alike. Approximately one-third of respondents were marketing professionals [...]

I recall a discussion some months back with a friend of mine who is currently working on his Doctorate in International Relations. He was lamenting the fact that he would be spending countless hours working on his thesis and in all likelihood it would probably only be read by a small handful of people.
Fast-forward [...]

We are currently sponsoring a study being conducted by the Society for New Communications Research (SNCR) exploring the ROI (return on investment) of online press releases. Here are some key facts associated with the study:

The research team involves SNCR Fellows including Shel Holtz and Dr. Mihaela Vorvoreanu;
The research methodology will be oriented around interviews, [...]

Recently there has been a fair amount of online discussion about our editorial standards. I wanted to take this opportunity to address some of the points being made and respond to some of the questions being raised.
Let me start out by saying this: Our ultimate goal is to provide top-notch service and ensure our customer’s [...]

This past Tuesday, we co-hosted a webinar (along with the Society for New Communications Research) that had a first-rate panel that included Chris Heuer, Brian Solis, Thom Brodeur from Marketwire, and Monika Maeckle from Business Wire.
I felt like the discussion brought up some extremely important issues and am very satisfied with the job we did. [...]

A few weeks ago I wrote about Marketwire’s ‘Social Media 2.0′ release and the outcome of that initial posting was a great thread that included Chris Heuer, Thom Brodeur and Dave Fleet who all presented varying perspectives on the social media release and Marketwire’s announcement.
Fast-forward a couple of weeks and Vocus, Inc. and the Society [...]

Look in the sky…It’s a Web 2.0 release…It’s a social media release…It’s Marketwire’s Social Media 2.0 release!!!
Earlier today I read that Marketwire was unveiling their new product called “Social Media 2.0,” which they are claiming is the “industry’s Most Authentic Social Media Product.” This new release has an embedded YouTube video, social bookmarking tags, [...]

A few SEO-related developments have prompted me to write this post. First, we announced today the launch of a range of editorial services including search engine optimization (SEO). With this service, an editor will use a variety of keyword research/analysis tools to optimize the language in a customer release to drive better search [...]