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Visibility of Academic Research Papers

I recall a discussion some months back with a friend of mine who is currently working on his Doctorate in International Relations. He was lamenting the fact that he would be spending countless hours working on his thesis and in all likelihood it would probably only be read by a small handful of people. Fast-forward [...]

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ROI of Online Press Releases

We are currently sponsoring a study being conducted by the Society for New Communications Research (SNCR) exploring the ROI (return on investment) of online press releases. Here are some key facts associated with the study: The research team involves SNCR Fellows including Shel Holtz and Dr. Mihaela Vorvoreanu; The research methodology will be oriented around [...]

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PRWeb Editorial Standards

Recently there has been a fair amount of online discussion about our editorial standards. I wanted to take this opportunity to address some of the points being made and respond to some of the questions being raised. Let me start out by saying this: Our ultimate goal is to provide top-notch service and ensure our [...]

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The Evolving Social Media Release

This past Tuesday, we co-hosted a webinar (along with the Society for New Communications Research) that had a first-rate panel that included Chris Heuer, Brian Solis, Thom Brodeur from Marketwire, and Monika Maeckle from Business Wire. I felt like the discussion brought up some extremely important issues and am very satisfied with the job we [...]

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Social Media Release Webinar

A few weeks ago I wrote about Marketwire’s ‘Social Media 2.0′ release and the outcome of that initial posting was a great thread that included Chris Heuer, Thom Brodeur and Dave Fleet who all presented varying perspectives on the social media release and Marketwire’s announcement. Fast-forward a couple of weeks and Vocus, Inc. and the [...]

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Thoughts on Marketwire’s “Social Media 2.0″

Look in the sky…It’s a Web 2.0 release…It’s a social media release…It’s Marketwire’s Social Media 2.0 release!!! Earlier today I read that Marketwire was unveiling their new product called “Social Media 2.0,” which they are claiming is the “industry’s Most Authentic Social Media Product.” This new release has an embedded YouTube video, social bookmarking tags, [...]

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The Search Optimized Press Release

A few SEO-related developments have prompted me to write this post. First, we announced today the launch of a range of editorial services including search engine optimization (SEO). With this service, an editor will use a variety of keyword research/analysis tools to optimize the language in a customer release to drive better search results and [...]

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Promoting your Book Online

Got a tip from the kind folks at ZexSports the other day who I met at ad:tech last week, that Ypulse had a great list of tips for self-promoting your book, including a nice toss-in about using PRWeb to get your press release out.

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PRWeb Case Study on Menus that Talk

At one of the recent trade shows we participated in, we connected with a customer who had a truly compelling success story using PRWeb to get some top-line media exposure. Our core story has always been about PRWeb’s direct-to-consumer potential, its SEO applications, multimedia and social media functionality, etc. Still, we are always happy when [...]

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Announcing the Billboard Publicity Wire ‘Media Visibility’ Release

I’m pleased to announce the official launch of Billboard Publicity Wire’s new premium level of service, the ‘Media Visibility Release.’ Back in November of last year, we initially launched Billboard Publicity Wire to help publicists, marketers, and artists in the music and entertainment industries publicize their news and information using the PRWeb engine. The main [...]

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