A Forrester Research, Inc. report released at the Forrester Consumer Forum in Chicago this past month provided survey results from a sample of 344 interactive marketing professionals who were asked about their budgeting decisions throughout various forms of interactive marketing.
Forrester extrapolated that over the next five years, spending on interactive marketing will grow [...]

I am a bit surprised that this hasn’t received a bit more exposure in the mainstream media but there has been an ongoing scam being conducted on MySpace that involves the Macy’s brand.
In a nut shell, the scam works like this:
Phase I: Phishing for Credentials

The scammer (I think they are called PromotionalPalace) somehow acquires a [...]

Adweek recently published a good recap. of the social marketing landscape that lays out the current brands active in the space, and several of the companies that are attempting to bring services to market that somehow leverage word-of-mouth.
The article does a good job representing the spectrum of approaches that social marketing agencies are taking to [...]

A couple of weeks ago I purchased a couple of books from Barnes and Noble in Tysons Corner: Sex, Drugs, and Cocoa Puffs from Chuck Klosterman, and The Omnivore’s Dilemma from Michael Pollan.
I certainly thought it was a little interesting later that week when I logged onto Amazon and was presented with:

According to Amazon, The [...]

According to Wikipedia, a sponsorship is “something is to support an event, activity, person, or organization financially or through the provision of products or services.” Of course, a sponsorship…a sponsorship typically benefits both the recipient (by providing material benefits) as well as the sponsor (as a marketing tool that enhances the sponsor’s public image [...]

The Council of Public Relations Firms has recently sponsored a white paper examining how social media is influencing the PR industry (PDF). The paper is authored by Paul Rand from Zocalo Group and Giovanni Rodriguez from Hubbub who use a combination of primary research (elite interviews with several media execs.) and secondary research (analysis of opinion polls [...]

37signals is a small development shop based out of Chicago that a former v-Fluence colleague of mine told me about several years ago.  They build collaborative software that places a premium on simplicity and usability – two of my favorite things.  I was laying in bed leafing through Time Magazine last night when I stumbled [...]

In search, it is a misnomer that a user will run a query and then go through the results in chronological order from first to tenth.  More often than not, a user will run a query, skim the top-line results and see if anything strikes his or her fancy.  If not, then the user will [...]

I’m in New York City for the Search Engine Strategies (SES) 2007 Conference & Expo and am pretty impressed with the volume at this event.  I’m currently in the Wi-Fi lounge, hosted by info.com.  There are so many people accessing the network right now it is making it almost impossible to do anything.
 All I can [...]

On Joe Beaulaurier’s blog, he outlines the new PRWeb ‘media visibility’ package. Alternatively, you can read the ‘official’ statement through the press release.