A close friend of mine Ryan Petersen recently became the managing director at a start-up based out of Scottsdale, Arizona called ImportGenius, a Web application that allows you to search international trade records to find out where your competitors are buying their products overseas,
Ryan and I go way back and even spent time working together [...]

Our presser went out today announcing the initial conclusions from our research into the ‘ROI of Online Press Releases.’
The top-line findings included:

Press releases are increasingly a tool for marketing and sales - The press release is becoming a communications tool for both public relations and marketing professionals alike. Approximately one-third of respondents were marketing professionals [...]

The Strategic Public Relations Center at USC Annenberg released its fifth study of practices in the PR industry late last week.  Each year, Annenberg surveys a broad sample of practitioners across organizations of varying sizes.  Their study is one of the more notable to benchmark the state of Public Relations as an industry.
I have not [...]

I spoke on a panel last week with some of my industry peers on how social media is impacting Public Relations, Marketing and Advertising. There were some great people on the panel including Thomas Burg from DoubleClick, Sarah Skerik from PR Newswire, Larry Thomas from Medialink, Robert Fitzgerald from BizBash, Miranda Tan from MyPRGenie, [...]

Got a tip from the kind folks at ZexSports the other day who I met at ad:tech last week, that Ypulse had a great list of tips for self-promoting your book, including a nice toss-in about using PRWeb to get your press release out.

In a recent blog posting, Chris Anderson, executive editor of Wired magazine published e-mail addresses from 329 e-mails he had blocked from PR firms who had sent him pitch e-mails including Edelman, 5W Public Relations, Fleishman-Hillard, Ogilvy & Mather Worldwide and Weber Shandwick.
The posting was titled, ‘Sorry PR People: You’re Blocked‘.
Actually, it is not that [...]

Several months ago I was perusing through my RSS feeds when I stumbled upon Shel Holtz’s blog about a short video that explained wikis in a fun and informative manner, produced by Seattle-based CommonCraft. I became excited when I saw the video because they managed to explain a commonly misunderstood information technology in [...]

Yesterday, we announced the launch of the Summer ‘07 version of our software. The new version contains some great feature upgrades. Most notably:
RSS Subscription / Creation - Vocus customers now have an integrated RSS reader in-console that will allow them to subscribe to the RSS feeds for media outlets - providing a supplement [...]

I recently moderated a webinar that explored online video, with an amazing trio of participants including Bart Feder from the FeedRoom, Stephen Harris from TLC, and Lee LeFever from Common Craft. It turned out to be a raging success and were flooded with questions that we didn’t have the time to answer due to [...]

The Council of Public Relations Firms has recently sponsored a white paper examining how social media is influencing the PR industry (PDF). The paper is authored by Paul Rand from Zocalo Group and Giovanni Rodriguez from Hubbub who use a combination of primary research (elite interviews with several media execs.) and secondary research (analysis of opinion polls [...]