Yesterday, we announced the launch of the Summer ‘07 version of our software. The new version contains some great feature upgrades. Most notably:
RSS Subscription / Creation - Vocus customers now have an integrated RSS reader in-console that will allow them to subscribe to the RSS feeds for media outlets - providing a supplement [...]

I recently moderated a webinar that explored online video, with an amazing trio of participants including Bart Feder from the FeedRoom, Stephen Harris from TLC, and Lee LeFever from Common Craft. It turned out to be a raging success and were flooded with questions that we didn’t have the time to answer due to [...]

The Council of Public Relations Firms has recently sponsored a white paper examining how social media is influencing the PR industry (PDF). The paper is authored by Paul Rand from Zocalo Group and Giovanni Rodriguez from Hubbub who use a combination of primary research (elite interviews with several media execs.) and secondary research (analysis of opinion polls [...]

I moderated a webinar a couple of days ago with Susan Getgood and David Meerman Scott on blogger relations.  We put together a text-based Q&A afterwards based on the questions we received during the webinar.  For the record, we split the questions up into thirds.
Q: Can I raise my profile on Google’s first page by posting [...]

Farrell Kramer, who is an absolute sharpie when it comes to all things media, picked up on our Feature Video release and interviewed me for episode 21 of his podcast, Talking Communications.  We had a great discussion and he shared some great insight on the new media release after the interview, which I sort of [...]

Imagine you are a PR practitioner who has been tasked by your company with the challenge of creating buzz in the blogosphere to promote a new product launch. So you create a list of bloggers who have written about your company’s industry and prepare your pitch, and make sure to add links to [...]

The following is a statement from Bill Wagner, chief marketing officer from Vocus:
First, I’d like to apologize to those who have received our email who weren’t interested in receiving these sorts of correspondences from us.  It wasn’t our intention to send out unsolicited emails to bloggers.  The fact that we focused our white paper on the [...]

In case anyone doesn’t know by now, we (Vocus) sent out a white paper announcement for a new white paper on pitching bloggers.  This announcement was sent to both our Vocus customers; our PRWeb customers; and other marketing/PR pros who have opted-in to receive communications from us.  As some may know, PRWeb was acquired by [...]

Ragan Communications has launched a social networking site that is tailored for PR professionals.  The first thing I noticed was the video greeting from their conference director, Rebecca Anderson, which is a smart move in my opinion because Rebecca is beautiful and well spoken, but the video could have been cut a bit better.  I [...]

Susan Getgood has recently written about the importance of cultivating actual relationships with bloggers.  The post contains a link to some notes she has written up about Do’s and Dont’s with regard to pitching bloggers, which is a great list of best practices that I wish all companies and PR firms would internalize.
It is particularly [...]