Our presser went out today announcing the initial conclusions from our research into the ‘ROI of Online Press Releases.’
The top-line findings included:

Press releases are increasingly a tool for marketing and sales - The press release is becoming a communications tool for both public relations and marketing professionals alike. Approximately one-third of respondents were marketing professionals [...]

Back when I was helping direct online services at v-Fluence I recall a series of heated exchanges over the relative merits of Overture’s search term suggestion tool versus Wordtracker.  Now it all seems relatively minor but at the time, I argued rather passionately in favor of Overture’s search term suggestion tool because of my instinct [...]

For the sake of transparency, I am a Vocus employee.
Now that is out of the way I can get down to writing about the launch of Vocus Spring ‘07.  The new release, which I’ve walked through, contains some really amazing upgrades and new features.  It is my plan to start using some of these features, particularly the analytics, [...]

Google has purchased the coolest graphic tool I have ever seen in my entire life from Gapminder, a non-profit organization in Sweden.  With the tool, you can actually watch trends happening over time through a bubble graph that charts three variables.  There are all sorts of cool extras though - such as color coding according [...]