Archive for the 'PRWeb' Category

I was recently browsing through Twitter when I stumbled upon a posting that took me aback - someone had posted an RFP to build a mirror of PRWeb for a budget of $300.
It was comical in a sense but also interesting in that it served a hyperbolic function: it symbolized the process through which free [...]

It has been over a year since we released PRWeb in Plain English, a short video clip produced by Common Craft that did a great job simply and succinctly explaining how PRWeb works.
For the past several months we have been working on a follow-up that explores the context behind how PRWeb disrupted the newswire industry [...]

There tends to be a good stream of coverage in both traditional and online media of PRWeb however every so often an article comes along that is really worth sharing.  Rae Hoffman, Principal of Sugarrae Consulting, has recently authored a well-written and comprehensive review of PRWeb that is worth a read for anyone interested in [...]

We’ve already received some pretty great media coverage of our research. I’ll continue to post hits here as they come in. If you see anything out there please add it to the comments section.
Media Hits:

MarketingVOX - News Releases Not Just for Press, Serve Wide Variety of Functions
BizReport - How the press release [...]

Today we announced our new partnership with Entrepreneur.com.  In a nutshell, we’re going to be giving them a full content feed for syndication on their Web site in a section reserved for small business news announcements.
For our customers this means great visibility on Entrepreneur.com - a potential audience of over 4.5 million uniques every month.  [...]

The Newspaper Association of America has published recent statistics (gathered by Nielsen Online) on visitors to news sites.
Yahoo! News is still in the pole position as far as unique audience (over 35 million uniques every month), with AOL News and CNN also ranking quite high.  Google News is also a notable player in the space [...]

Our presser went out today announcing the initial conclusions from our research into the ‘ROI of Online Press Releases.’
The top-line findings included:

Press releases are increasingly a tool for marketing and sales - The press release is becoming a communications tool for both public relations and marketing professionals alike. Approximately one-third of respondents were marketing professionals [...]

Recently there has been a fair amount of online discussion about our editorial standards. I wanted to take this opportunity to address some of the points being made and respond to some of the questions being raised.
Let me start out by saying this: Our ultimate goal is to provide top-notch service and ensure our customer’s [...]