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What is inbound marketing? Just a sexier version of SEO?

Forbes recently reported that the Cambridge-based SaaS company HubSpot has completed a $35 million round, bringing their fundraising total to an impressive $100 million. HubSpot’s founder Brian Halligan is credited with coining the term “inbound marketing,” which seems to have gained relatively widespread adoption (at least within the marketing sector). According to Halligan, “Inbound Marketing [...]

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How Start-ups Should think about PR

If you start a company, you have about a 50% chance of being around in five years, which is the same survival rate as if you were just diagnosed with colon cancer.  Now let’s talk about PR. When you start a business, you also start a timer that is counting down the days until your [...]

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Comcast – Continuing to Fail at Customer Support and Communication

Let me begin by saying that I’m writing from a Starbucks near my house because once again, Comcast (CMCSA) has failed to deliver and I’ve finally made a decision I should have made a long time ago, to cancel my Comcast subscription and use an alternative. That being said, I feel obliged to share some [...]

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Pitchengine’s Newsroom for Facebook

PitchEngine recently announced the launch of their Facebook application, “Newsroom for Facebook.”  According to their product announcement,”The app works by adding a tab titled, “Newsroom,” to any Brand Page. From there customers, journalists, and other influencers can access your latest releases or “pitches” fed to Facebook by PitchEngine.”  The product retails for a one-time fee [...]

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Previewing the PRWeb News Release Template

Today we posted a sneak preview of the upcoming PRWeb news release template to the PRWeb blog.  The template has been in the lab for quite some time so I’m certainly excited we are getting close to a point where we will be getting it into the hands of customers.  During the exploration process, we [...]

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Interview on Social Media Portal

I recently did an e-mail based Q&A with Social Media Portal, which focused primarily on my experiences working in product management to drive PRWeb.  Here is an excerpt: Social Media Portal (SMP): What is your full job title and role at PRWeb.com? Jiyan Wei (JW): I’m the Director of Product Management – I drive product [...]

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Social Networking for Small Businesses

I’ve recently fielded several questions stemming from the article on social networking in the New York Times that came out last week. One in particular caught my attention and I’d like to address it a bit more comprehensively. The question was from a guy about to launch a Bed & Breakfast in Colorado and was [...]

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The PRWeb Online Newsroom Product

This morning we announced our new online newsroom product, which allows customers to easily create a newsroom that contains their releases, company information, multimedia collateral, etc.  Their newsroom is then hosted on a newsroom directory on our site and linked to from their news releases. I chatted with John Mulligan of SEO-PR about the new [...]

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The New Press Release (Update)

Over the past several months I’ve shared updates on the research being conducted by the Society for New Communications Research into the ROI of online press releases.  The research group, lead by Dr. Mihaela Vorvoreanu, Jen McClure, and Shel Holtz has recently finished the executive summary, available for download in the research & publications section [...]

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The Etiology of Visibility

A close friend of mine Ryan Petersen recently became the managing director at a start-up based out of Scottsdale, Arizona called ImportGenius, a Web application that allows you to search international trade records to find out where your competitors are buying their products overseas, Ryan and I go way back and even spent time working [...]

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