New Influencer

Imagine you are a PR practitioner who has been tasked by your company with the challenge of creating buzz in the blogosphere to promote a new product launch. So you create a list of bloggers who have written about your company’s industry and prepare your pitch, and make sure to add links to additional information [...]

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The following is a statement from Bill Wagner, chief marketing officer from Vocus: First, I’d like to apologize to those who have received our email who weren’t interested in receiving these sorts of correspondences from us.  It wasn’t our intention to send out unsolicited emails to bloggers.  The fact that we focused our white paper on [...]

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In case anyone doesn’t know by now, we (Vocus) sent out a white paper announcement for a new white paper on pitching bloggers.  This announcement was sent to both our Vocus customers; our PRWeb customers; and other marketing/PR pros who have opted-in to receive communications from us.  As some may know, PRWeb was acquired by [...]

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Ragan Communications has launched a social networking site that is tailored for PR professionals.  The first thing I noticed was the video greeting from their conference director, Rebecca Anderson, which is a smart move in my opinion because Rebecca is beautiful and well spoken, but the video could have been cut a bit better.  I [...]

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Susan Getgood has recently written about the importance of cultivating actual relationships with bloggers.  The post contains a link to some notes she has written up about Do’s and Dont’s with regard to pitching bloggers, which is a great list of best practices that I wish all companies and PR firms would internalize. It is [...]

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For the sake of transparency, I am a Vocus employee. Now that is out of the way I can get down to writing about the launch of Vocus Spring ’07.  The new release, which I’ve walked through, contains some really amazing upgrades and new features.  It is my plan to start using some of these features, particularly the [...]

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Constantin Basturea’s blog directed me to a good article that studied the effects of practitioner blog use on power in public relations through self-reported questionnaires. One of the more interesting takeaways from the study is their abstraction of a process that communications practitioners undergo when approaching the blogosphere: Practitioner begins using blogs for “informational purposes,” [...]

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