This time of the year it seems as though there is an endless array of parties and social gatherings to fill up your evenings.  Some of these gatherings are going to involve your co-workers or friends and family, who you already know and love (or at least can bear).  However, everyone knows what it [...]

The last couple weeks I’ve moderated a couple of webinars with Steve Mullen talking about marketing and PR strategies for small businesses.  Yesterday we flip-flopped places and Steve interviewed me on SEO and press releases for Startup BizCast.  In the interview I discuss some of the topics I’ve blogged about recently including press releases and [...]

We’ve been getting some questions lately as to the SEO benefits of using a news distribution service like PRWeb so I’d like to take this opportunity to address some of these questions.
Search Engines and News Distribution - The Basics
I’ll begin by underscoring the fundamental role of search engines and news distribution services: In my perspective, [...]

Our presser went out today announcing the initial conclusions from our research into the ‘ROI of Online Press Releases.’
The top-line findings included:

Press releases are increasingly a tool for marketing and sales - The press release is becoming a communications tool for both public relations and marketing professionals alike. Approximately one-third of respondents were marketing professionals [...]

The other day someone mentioned a new service, Traffic Geyser, that claimed top results in Google through online video distribution.
The software itself is pretty basic - it basically provides an interface that allows you to upload a video file, add data that will be passed on to the video sharing site, and then submit the [...]

A few SEO-related developments have prompted me to write this post. First, we announced today the launch of a range of editorial services including search engine optimization (SEO). With this service, an editor will use a variety of keyword research/analysis tools to optimize the language in a customer release to drive better search [...]

Over a decade ago when I was a senior at Hawken School I can remember listening to a conversation between Dr. Carr, our headmaster at the time, and our IT manager (whose name I can’t remember). The year was 1996 and Google had yet to reach omnipotence. As a matter of fact, Netscape [...]

Back when I was helping direct online services at v-Fluence I recall a series of heated exchanges over the relative merits of Overture’s search term suggestion tool versus Wordtracker.  Now it all seems relatively minor but at the time, I argued rather passionately in favor of Overture’s search term suggestion tool because of my instinct [...]

I recently had a friend from a non-profit here in DC ask for some advice on how to drive traffic to their site.
My mind immediately began spinning like a top with SEO / social media / design and then I thought to myself it would be good to create a quick and dirty framework for [...]

Several months ago I was perusing through my RSS feeds when I stumbled upon Shel Holtz’s blog about a short video that explained wikis in a fun and informative manner, produced by Seattle-based CommonCraft. I became excited when I saw the video because they managed to explain a commonly misunderstood information technology in [...]