I chatted with CT Moore from NVI Interactive Strategy at Pubcon a few months back about several topics including some of the things we’ve seen from Google News in the past year or so.

Note to self: Remember to take off that ridiculously large event badge next time.

Yesterday, the Google News team announced the beta launch of Living Stories, a platform that aims to provide a new way for users to consume news.  The prototype blends Google technology with content from the Washington Post and New York Times.
According to Josh Cohen, Senior Business Product Manager at Google News, “The idea behind Living [...]

Several weeks ago, Mihaela Lica from Everything PR presented a critical perspective on a news release we had issued in which she raised some good questions about the goals and target on a news release.  Her posting prompted me to give her a call and there were two outcomes from that discussion.  First, the discussion [...]

We work with a lot of Internet marketers who focus on a lot of different goals.  Over the years I have heard a lot of different reasons why Internet marketers use news release distribution.
I have put together an article (for Visibility Magazine) that contains my perspective on the real search value of news releases.

Of the panels I sat through at the recent Search Engine Strategies (SES) conference in San Jose, the most relevant to the space in which I work was the panel on News Search.  Although the panel is a consistent presence at the SES events, this particular panel had a Google representative, Maile Ohye, talk about [...]

This time of the year it seems as though there is an endless array of parties and social gatherings to fill up your evenings.  Some of these gatherings are going to involve your co-workers or friends and family, who you already know and love (or at least can bear).  However, everyone knows what it [...]

The last couple weeks I’ve moderated a couple of webinars with Steve Mullen talking about marketing and PR strategies for small businesses.  Yesterday we flip-flopped places and Steve interviewed me on SEO and press releases for Startup BizCast.  In the interview I discuss some of the topics I’ve blogged about recently including press releases and [...]

We’ve been getting some questions lately as to the SEO benefits of using a news distribution service like PRWeb so I’d like to take this opportunity to address some of these questions.
Search Engines and News Distribution – The Basics
I’ll begin by underscoring the fundamental role of search engines and news distribution services: In my perspective, [...]

Our presser went out today announcing the initial conclusions from our research into the ‘ROI of Online Press Releases.’
The top-line findings included:

Press releases are increasingly a tool for marketing and sales – The press release is becoming a communications tool for both public relations and marketing professionals alike. Approximately one-third of respondents were marketing professionals [...]

The other day someone mentioned a new service, Traffic Geyser, that claimed top results in Google through online video distribution.
The software itself is pretty basic – it basically provides an interface that allows you to upload a video file, add data that will be passed on to the video sharing site, and then submit the [...]