Our presser went out today announcing the initial conclusions from our research into the ‘ROI of Online Press Releases.’
The top-line findings included:

Press releases are increasingly a tool for marketing and sales – The press release is becoming a communications tool for both public relations and marketing professionals alike. Approximately one-third of respondents were marketing professionals [...]

The other day someone mentioned a new service, Traffic Geyser, that claimed top results in Google through online video distribution.
The software itself is pretty basic – it basically provides an interface that allows you to upload a video file, add data that will be passed on to the video sharing site, and then submit the [...]

A few SEO-related developments have prompted me to write this post. First, we announced today the launch of a range of editorial services including search engine optimization (SEO). With this service, an editor will use a variety of keyword research/analysis tools to optimize the language in a customer release to drive better search [...]

Over a decade ago when I was a senior at Hawken School I can remember listening to a conversation between Dr. Carr, our headmaster at the time, and our IT manager (whose name I can’t remember). The year was 1996 and Google had yet to reach omnipotence. As a matter of fact, Netscape [...]

Back when I was helping direct online services at v-Fluence I recall a series of heated exchanges over the relative merits of Overture’s search term suggestion tool versus Wordtracker.  Now it all seems relatively minor but at the time, I argued rather passionately in favor of Overture’s search term suggestion tool because of my instinct [...]

I recently had a friend from a non-profit here in DC ask for some advice on how to drive traffic to their site.
My mind immediately began spinning like a top with SEO / social media / design and then I thought to myself it would be good to create a quick and dirty framework for [...]

Several months ago I was perusing through my RSS feeds when I stumbled upon Shel Holtz’s blog about a short video that explained wikis in a fun and informative manner, produced by Seattle-based CommonCraft. I became excited when I saw the video because they managed to explain a commonly misunderstood information technology in [...]

This is a little strange – I was doing some research on television content migrating onto the Web and ended up running the same query – for ‘arrested development’ on Mozilla and Internet Explorer, and found that the MSNBC site hosting the video content ranked higher in a Google search run on IE than on [...]

The Council of Public Relations Firms has recently sponsored a white paper examining how social media is influencing the PR industry (PDF). The paper is authored by Paul Rand from Zocalo Group and Giovanni Rodriguez from Hubbub who use a combination of primary research (elite interviews with several media execs.) and secondary research (analysis of opinion polls [...]

I’ve been doing a bit of digging on how Google News ranks their results and figured that the World Intellectual Property Web site was as good a place to start as any.  According to the patent description, “In accordance with one implementation consistent with the principles of the invention, a method for ranking results is [...]