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Different approaches to handling queries of different entity types

One of the ux challenges we are currently facing is how to help users search for different types of content.  There are a few specific considerations: How do we accommodate queries for 3-4 different entity types while keeping the ux relatively simple. How do we help users who run a query for one entity type [...]

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What is inbound marketing? Just a sexier version of SEO?

Forbes recently reported that the Cambridge-based SaaS company HubSpot has completed a $35 million round, bringing their fundraising total to an impressive $100 million. HubSpot’s founder Brian Halligan is credited with coining the term “inbound marketing,” which seems to have gained relatively widespread adoption (at least within the marketing sector). According to Halligan, “Inbound Marketing [...]

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How Google is Actualizing the Promise of the Semantic Web

Today, Amir Efrati from the Wall Street Journal reported on how Google is increasingly looking to fulfill the promise of the Semantic Web as a means of maintaining their dominant market share in search while jostling for position in the overall struggle for online mindshare (with the likes of Facebook, Twitter, etc.). For those of [...]

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Some Thoughts on the Perceived Decline in the Quality of Google Results

Google has certainly been catching a good dose of hell lately for the perceived decline in the quality of their search results however a closer look at some of the actual criticism raises some questions. Earlier this month, TechCrunch published an article from Vivek Wadhwa entitled, “Why We Desperately Need a New (and Better) Google,” [...]

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Is Facebook on the peak of inflated expectations?

There has been a lot of recent discussion around Facebook’s traction with respect to Google.  Back in September, comScore announced that according to their panel-driven data, total time spent on Facebook properties actually surpassed the total time spent across Google properties (including YouTube, Gmail and Google search).  Stan Schroeder from Mashable speculated that”it’s a worrying [...]

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What small businesses should know about local search

When Google decided to start showing local business results on Page 1, it basically meant that A. small businesses who were already thinking about marketing through organic search needed to start thinking more carefully about the impact of local results and B. that small businesses who weren’t using search as a marketing tactic had better [...]

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News in Blended Search

For those of you interested in how news appears in blended search results, I’ve put some thoughts together in a guest post for Lee Odden on the Online Marketing Blog.

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Getting Indexed in Google News

I chatted with CT Moore from NVI Interactive Strategy at Pubcon a few months back about several topics including some of the things we’ve seen from Google News in the past year or so. Note to self: Remember to take off that ridiculously large event badge next time.

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Review of Google’s Living Stories

Yesterday, the Google News team announced the beta launch of Living Stories, a platform that aims to provide a new way for users to consume news.  The prototype blends Google technology with content from the Washington Post and New York Times. According to Josh Cohen, Senior Business Product Manager at Google News, “The idea behind [...]

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SEO Value of a Press Release

Several weeks ago, Mihaela Lica from Everything PR presented a critical perspective on a news release we had issued in which she raised some good questions about the goals and target on a news release.  Her posting prompted me to give her a call and there were two outcomes from that discussion.  First, the discussion [...]

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