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What is inbound marketing? Just a sexier version of SEO?

Forbes recently reported that the Cambridge-based SaaS company HubSpot has completed a $35 million round, bringing their fundraising total to an impressive $100 million. HubSpot’s founder Brian Halligan is credited with coining the term “inbound marketing,” which seems to have gained relatively widespread adoption (at least within the marketing sector). According to Halligan, “Inbound Marketing [...]

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Social Media Trends in 2012 – Lessons from the Breakfast Club

With Obama on Tumblr, every smart person in tech on Quora and every (non-smart) PR company in the world spamming me because they have the “Secrets to Unlocking the Potential of Pinterest,” I’ve decided to attempt to reconcile how the newcomers to the social media stage have impacted the overall mix. To accomplish this, I’ve [...]

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Facebook is a WYSIWYG business

There was a time when Facebook was being heralded as the next Google.  With the most comprehensive and authoritative repository of data on consumer demographics and behavior that the world has ever seen, the company has had the potential to grow in a variety of different areas.  Facebook has expanded their influence through several wins [...]

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Facebook’s approach to privacy in product releases (aka shoot first and ask questions later)

Personally, I haven’t really cared that much about what Facebook does with their platform.  In general, I would say that they are trend-setters when it comes to design, UX and general social functionality.  People often grumble when they release new features however retrospectively, most of the features they release tend to achieve significant adoption and [...]

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Comcast – Continuing to Fail at Customer Support and Communication

Let me begin by saying that I’m writing from a Starbucks near my house because once again, Comcast (CMCSA) has failed to deliver and I’ve finally made a decision I should have made a long time ago, to cancel my Comcast subscription and use an alternative. That being said, I feel obliged to share some [...]

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An Early Look at Sprout Social

Mashable reported yesterday that Sprout Social just closed a $10m series B round from New Enterprise Associates.  The company, which can “turn social connections into loyal customers,” is a business application that helps users manage their social media marketing across the more prominent social sites (Twitter and Facebook) as well as some of the more [...]

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Is Facebook on the peak of inflated expectations?

There has been a lot of recent discussion around Facebook’s traction with respect to Google.  Back in September, comScore announced that according to their panel-driven data, total time spent on Facebook properties actually surpassed the total time spent across Google properties (including YouTube, Gmail and Google search).  Stan Schroeder from Mashable speculated that”it’s a worrying [...]

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The Increasing Presence of Multimedia in the Newsphere

Next Friday, I’m going to be presenting at Newcomm Forum on how the newsphere has evolved from being primarily text-based into one that is multimedia. Over the next week I’ll be sharing various pieces of the presentation. The first piece is a brief deck that shows how CNN.com feature story has evolved over the years [...]

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Special Discounts for NewComm Forum 2010

Every year there is one conference that I will go to regardless of whether or not I’m speaking or presenting there and that is the Newcomm Forum. Simply put, the event draws in some of the most forward-thinking professionals and academics in communications for several days of presentations, discussions and social events. It’s sort of [...]

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Interview with Jason Kintzler from PitchEngine

This past week, Brandy and I chatted with Jason Kintzler, founder of PitchEngine.   The interview can be downloaded or heard online at WebmasterRadio.fm.

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