Another interesting story came through PRWeb’s social media feed today on a joint-venture between Avenue A | Razorfish and Pluck Corp.  Apparently they have signed an agreement to “develop and market the industry’s first offering to inject social media features like customer comments and user-generated content into mainstream digital advertisements.”  The social advertising [...]

Our friends over at the Society for New Communications Research, have just released a new research report on changing patterns of influence through social media.  The report, which is sponsored by the Institute for Public Relations and Wieck Media, looked at case studies and strategies from companies such as the American Red Cross, Blendtec, [...]

Common Craft is a small shop with a big reach. Their ‘Plain English’ video series has been viewed over 5 million times globally and has helped countless people understand Internet technologies such as RSS and social networking. Sachi and Lee (Common Craft) have also helped a number of companies and brands (including PRWeb) [...]

In a PRWeb news release issued July 21, Canada-based Social Media Group (SMG) announced they would be acquiring Livingston Communications, based here in DC.  Actually, the release was joint-issued and read more like a merger announcement but I digress.
This news is a few days old but noteworthy because I believe the social media (SM) focused-services [...]

I recently watched John Chambers press conference in Second Life at Cisco’s annual Cisco Live developers conference and wanted to offer some thoughts on the event.
Earlier in the year I made a few predictions for how I felt the so-called world of ’social media’ was going to unfold through ‘08. Regarding Second Life I [...]

In public relations (and I am sure other professions), you often hear people talk about the distinction between tactics and strategy.
Simplistically put, tactics are activities that are executed everyday by PR practitioners while a strategy refers to an underlying approach that drives various tactics. Tactics are easy because they involve bite-sized chunks of activity - [...]

I recently attended the Society for New Communications Research 2008 New Communications Forum. Both Todd Defren and Radian6 played major roles at the event - Todd as a speaker and Radian6 as a sponsor.
I have a great deal of respect for both SHIFT and Radian6, and think they are both doing some great things [...]

This past Tuesday, we co-hosted a webinar (along with the Society for New Communications Research) that had a first-rate panel that included Chris Heuer, Brian Solis, Thom Brodeur from Marketwire, and Monika Maeckle from Business Wire.
I felt like the discussion brought up some extremely important issues and am very satisfied with the job we did. [...]

A few weeks ago I wrote about Marketwire’s ‘Social Media 2.0′ release and the outcome of that initial posting was a great thread that included Chris Heuer, Thom Brodeur and Dave Fleet who all presented varying perspectives on the social media release and Marketwire’s announcement.
Fast-forward a couple of weeks and Vocus, Inc. and the Society [...]

Look in the sky…It’s a Web 2.0 release…It’s a social media release…It’s Marketwire’s Social Media 2.0 release!!!
Earlier today I read that Marketwire was unveiling their new product called “Social Media 2.0,” which they are claiming is the “industry’s Most Authentic Social Media Product.” This new release has an embedded YouTube video, social bookmarking tags, [...]