Archive | Social Media RSS feed for this section

Top Social Media Resources

By on August 24, 2009 in Social Media

I get frequently asked about good social media resources so wanted to take a moment and post what I think are some of the top resources out there: Books Putting the Public back in Public Relations, Brian Solis & Deirdre Breakenridge (March 1, 2009) The New Rules of Marketing and PR, David M. Scott (November [...]

Read full story • Comments { 0 }

Interview on Social Media Portal

By on July 15, 2009 in Online Distribution, Public Relations, Social Media

I recently did an e-mail based Q&A with Social Media Portal, which focused primarily on my experiences working in product management to drive PRWeb.  Here is an excerpt: Social Media Portal (SMP): What is your full job title and role at PRWeb.com? Jiyan Wei (JW): I’m the Director of Product Management – I drive product [...]

Read full story • Comments { 0 }

Social Networking for Small Businesses

By on December 9, 2008 in Marketing, Public Relations, Social Media

I’ve recently fielded several questions stemming from the article on social networking in the New York Times that came out last week. One in particular caught my attention and I’d like to address it a bit more comprehensively. The question was from a guy about to launch a Bed & Breakfast in Colorado and was [...]

Read full story • Comments { 0 }

The Role of the Echo Chamber in an Economic Crisis

By on October 14, 2008 in Online Communities, Social Media

Brian Solis has authored an op/ed aimed at redefining “how startups (not solely tech companies) view and define early adopters and the ‘echo chamber’ in order to gain momentum in order to ‘cross the chasm’ to the next tier of evolution, adoption, and monetization.” Reading through the article I couldn’t help but reflect on the [...]

Read full story • Comments { 2 }

Razorfish and Pluck Agree to Develop New Social Media Offering

By on August 7, 2008 in Social Media

Another interesting story came through PRWeb’s social media feed today on a joint-venture between Avenue A | Razorfish and Pluck Corp.  Apparently they have signed an agreement to “develop and market the industry’s first offering to inject social media features like customer comments and user-generated content into mainstream digital advertisements.”  The social advertising service will [...]

Read full story • Comments { 0 }

SCNR Releases New Report on Changing Patterns of Influence through Social Media

By on August 7, 2008 in Social Media

Our friends over at the Society for New Communications Research, have just released a new research report on changing patterns of influence through social media.  The report, which is sponsored by the Institute for Public Relations and Wieck Media, looked at case studies and strategies from companies such as the American Red Cross, Blendtec, The [...]

Read full story • Comments { 0 }

US Election Process in Plain English

By on August 4, 2008 in Marketing, Social Media

Common Craft is a small shop with a big reach. Their ‘Plain English’ video series has been viewed over 5 million times globally and has helped countless people understand Internet technologies such as RSS and social networking. Sachi and Lee (Common Craft) have also helped a number of companies and brands (including PRWeb) explain their [...]

Read full story • Comments { 0 }

Social Media Group to Acquire Livingston Communications

By on July 24, 2008 in Industry News, Social Media

In a PRWeb news release issued July 21, Canada-based Social Media Group (SMG) announced they would be acquiring Livingston Communications, based here in DC.  Actually, the release was joint-issued and read more like a merger announcement but I digress. This news is a few days old but noteworthy because I believe the social media (SM) [...]

Read full story • Comments { 4 }

Cisco’s Approach to Second Life

By on July 9, 2008 in Events, Multimedia, Social Media

I recently watched John Chambers press conference in Second Life at Cisco’s annual Cisco Live developers conference and wanted to offer some thoughts on the event. Earlier in the year I made a few predictions for how I felt the so-called world of ‘social media’ was going to unfold through ’08. Regarding Second Life I [...]

Read full story • Comments { 8 }

Tactics Versus Strategy in Social Media

By on July 3, 2008 in Marketing, Social Media

In public relations (and I am sure other professions), you often hear people talk about the distinction between tactics and strategy. Simplistically put, tactics are activities that are executed everyday by PR practitioners while a strategy refers to an underlying approach that drives various tactics. Tactics are easy because they involve bite-sized chunks of activity [...]

Read full story • Comments { 0 }