A few weeks ago I wrote about Marketwire’s ‘Social Media 2.0′ release and the outcome of that initial posting was a great thread that included Chris Heuer, Thom Brodeur and Dave Fleet who all presented varying perspectives on the social media release and Marketwire’s announcement.
Fast-forward a couple of weeks and Vocus, Inc. and the Society [...]

Look in the sky…It’s a Web 2.0 release…It’s a social media release…It’s Marketwire’s Social Media 2.0 release!!!
Earlier today I read that Marketwire was unveiling their new product called “Social Media 2.0,” which they are claiming is the “industry’s Most Authentic Social Media Product.” This new release has an embedded YouTube video, social bookmarking tags, [...]

About a week ago I shared my general vision on where I see the social media space moving in 2008. This week, I’m going to dig a bit deeper and lay out some initial thoughts on where the different forms of social media are headed in the upcoming year.
I know there are a lot [...]

Social media was one of the big stories in 2007, particularly in the marketing and PR space.
Large companies and agencies continued to explore opportunities in emerging channels, meeting with mixed results, Forrester predicted that spending on social media will grow to $6.9 billion over the next five years, a number surpassing their projects for both [...]

There are strong indicators that the initial blogging rush has slowed considerably. In July 2006, there were 175,000 new blogs posted per day compared to 120,000 as of March 2007 according to Technorati and according to Gartner, there are already over 200 million ‘ex-bloggers’ accounted for.
In the midst of the blogging craze, a small percentage [...]

A couple of days ago Jeremiah Owyang spent some time outlining the ‘Four Tenants of the Community Manager,’ which is extremely interesting in light of the panel I participated in last week on PR versus advertising.
I think the concept of a ‘community manager’ is really starting to pick up steam and is an alternative answer [...]

Over a decade ago when I was a senior at Hawken School I can remember listening to a conversation between Dr. Carr, our headmaster at the time, and our IT manager (whose name I can’t remember). The year was 1996 and Google had yet to reach omnipotence. As a matter of fact, Netscape [...]

I spoke on a panel last week with some of my industry peers on how social media is impacting Public Relations, Marketing and Advertising. There were some great people on the panel including Thomas Burg from DoubleClick, Sarah Skerik from PR Newswire, Larry Thomas from Medialink, Robert Fitzgerald from BizBash, Miranda Tan from MyPRGenie, [...]

A Forrester Research, Inc. report released at the Forrester Consumer Forum in Chicago this past month provided survey results from a sample of 344 interactive marketing professionals who were asked about their budgeting decisions throughout various forms of interactive marketing.
Forrester extrapolated that over the next five years, spending on interactive marketing will grow [...]

In a recent blog posting, Chris Anderson, executive editor of Wired magazine published e-mail addresses from 329 e-mails he had blocked from PR firms who had sent him pitch e-mails including Edelman, 5W Public Relations, Fleishman-Hillard, Ogilvy & Mather Worldwide and Weber Shandwick.
The posting was titled, ‘Sorry PR People: You’re Blocked‘.
Actually, it is not that [...]