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SHIFT Communications and Radian6′s Press Release on PRWeb

By on May 2, 2008 in Social Media

I recently attended the Society for New Communications Research 2008 New Communications Forum. Both Todd Defren and Radian6 played major roles at the event – Todd as a speaker and Radian6 as a sponsor. I have a great deal of respect for both SHIFT and Radian6, and think they are both doing some great things [...]

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The Evolving Social Media Release

By on March 6, 2008 in Online Distribution, Social Media

This past Tuesday, we co-hosted a webinar (along with the Society for New Communications Research) that had a first-rate panel that included Chris Heuer, Brian Solis, Thom Brodeur from Marketwire, and Monika Maeckle from Business Wire. I felt like the discussion brought up some extremely important issues and am very satisfied with the job we [...]

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Social Media Release Webinar

By on February 26, 2008 in Online Distribution, Social Media

A few weeks ago I wrote about Marketwire’s ‘Social Media 2.0′ release and the outcome of that initial posting was a great thread that included Chris Heuer, Thom Brodeur and Dave Fleet who all presented varying perspectives on the social media release and Marketwire’s announcement. Fast-forward a couple of weeks and Vocus, Inc. and the [...]

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Thoughts on Marketwire’s “Social Media 2.0″

By on February 6, 2008 in Online Distribution, Social Media

Look in the sky…It’s a Web 2.0 release…It’s a social media release…It’s Marketwire’s Social Media 2.0 release!!! Earlier today I read that Marketwire was unveiling their new product called “Social Media 2.0,” which they are claiming is the “industry’s Most Authentic Social Media Product.” This new release has an embedded YouTube video, social bookmarking tags, [...]

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More Social Media Predictions for 2008

By on February 2, 2008 in Social Media

About a week ago I shared my general vision on where I see the social media space moving in 2008. This week, I’m going to dig a bit deeper and lay out some initial thoughts on where the different forms of social media are headed in the upcoming year. I know there are a lot [...]

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Social Media Outlook for 2008

By on January 22, 2008 in Social Media

Social media was one of the big stories in 2007, particularly in the marketing and PR space. Large companies and agencies continued to explore opportunities in emerging channels, meeting with mixed results, Forrester predicted that spending on social media will grow to $6.9 billion over the next five years, a number surpassing their projects for [...]

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Ad Revenue to Impact Lifespan of Blogs

By on December 28, 2007 in Online Communities, Social Media

There are strong indicators that the initial blogging rush has slowed considerably. In July 2006, there were 175,000 new blogs posted per day compared to 120,000 as of March 2007 according to Technorati and according to Gartner, there are already over 200 million ‘ex-bloggers’ accounted for. In the midst of the blogging craze, a small [...]

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The Community Manager

By on November 27, 2007 in Social Media

A couple of days ago Jeremiah Owyang spent some time outlining the ‘Four Tenants of the Community Manager,’ which is extremely interesting in light of the panel I participated in last week on PR versus advertising. I think the concept of a ‘community manager’ is really starting to pick up steam and is an alternative [...]

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Life After Google

By on November 24, 2007 in Online Communities, Search Engines, Social Media

Over a decade ago when I was a senior at Hawken School I can remember listening to a conversation between Dr. Carr, our headmaster at the time, and our IT manager (whose name I can’t remember). The year was 1996 and Google had yet to reach omnipotence. As a matter of fact, Netscape and Yahoo! [...]

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PR vs. Advertisers: Can’t We All Just Get Along?

By on November 17, 2007 in Marketing, Public Relations, Social Media

I spoke on a panel last week with some of my industry peers on how social media is impacting Public Relations, Marketing and Advertising. There were some great people on the panel including Thomas Burg from DoubleClick, Sarah Skerik from PR Newswire, Larry Thomas from Medialink, Robert Fitzgerald from BizBash, Miranda Tan from MyPRGenie, and [...]

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