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How different applications influence the marketing wheel

Last week, I discussed the application of the marketing wheel, a conceptual framework that could be used to consider the consumer experience. This week, I’m going to use the wheel to contextualize contemporary marketing applications. I see things generally breaking down like this: The point is that different marketing applications help the wheel at different [...]

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Dealing with churn when selling SaaS to SMBs

After the first several months of actively selling a premium service to contractors who signed-up for BuildZoom, we realized that churn was happening.  An annual churn rate of 20% seemed alarming given the ~10%  annual churn rates I had been used to in the mid-to-large market SaaS space up to this point in time and much [...]

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