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The marketing wheel – purchasing as experimentation

I’ve been spending a lot of time thinking about the marketing process in the past year.  Trying to convince small contracting businesses with small budgets to hand over their credit card, will do that to someone. More recently, I’ve been looking more carefully at the marketing ASP space and trying to fit the pieces together. [...]

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Domain Name Considerations when Expanding Globally

For businesses whose success is strongly tied to an online strategy, there are a variety of factors to consider when thinking about your domain and brand as part of global expansion.  This article will outline some of the major considerations and help provide a loose framework that can be used to design and evaluate your [...]

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