Archive for the 'Viral Marketing' Category

I spoke yesterday at an event produced by the Maryland Tech Council on ‘Growing your Business through Social Media’. The topic focused on using social media to create press. My focus was primarily on the evolution of the press release and the incorporation of social media elements into the form and practices surrounding [...]

Common Craft is a small shop with a big reach. Their ‘Plain English’ video series has been viewed over 5 million times globally and has helped countless people understand Internet technologies such as RSS and social networking. Sachi and Lee (Common Craft) have also helped a number of companies and brands (including PRWeb) [...]

A close friend of mine Ryan Petersen recently became the managing director at a start-up based out of Scottsdale, Arizona called ImportGenius, a Web application that allows you to search international trade records to find out where your competitors are buying their products overseas,
Ryan and I go way back and even spent time working together [...]

Question: What is tagging and how do you get started?
Answer: Tagging involves the practice of assigning a keyword to a piece of content (textual, audio, video, pictures). There are a number of different social media Web sites that integrate tagging:

Del.icio.us - Allows you to tag bookmarks.
Flickr– Tag photos.
YouTube - Tag videos.

With all tagging Web sites, [...]

Turner Broadcasting is in the news for a guerilla marketing campaign they have sponsored, aimed at increasing the visibility of their Cartoon Network show, Aqua Teen Hunger Force (ATHF).  The campaign was prompted by the impending release of the ATHF  film this March, and involved the attachment of small packages with an electronically-lit ATHF character to public [...]