In a recent blog posting, Chris Anderson, executive editor of Wired magazine published e-mail addresses from 329 e-mails he had blocked from PR firms who had sent him pitch e-mails including Edelman, 5W Public Relations, Fleishman-Hillard, Ogilvy & Mather Worldwide and Weber Shandwick.
The posting was titled, ‘Sorry PR People: You’re Blocked‘.
Actually, it is not that he minds receiving e-mail from PR firms, his main issue seems to be with the approach that many PR firms take. In New York Times coverage of the posting, Anderson explained that his main issue with these firms is that “they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.”
Powered by Facebook Comments