Comments on: More thoughts on the Social Media Release http://www.newinfluencer.com/more-thoughts-on-the-social-media-release/ A blog about social media, culture and technology Fri, 14 Oct 2011 16:17:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ether Breather http://www.newinfluencer.com/more-thoughts-on-the-social-media-release/comment-page-1/#comment-6224 Ether Breather Tue, 18 Sep 2007 21:11:30 +0000 http://www.newinfluencer.com/?p=126#comment-6224 Bob, Thanks for checking in, and thanks for adding your insight to the discussion. Jiyan Bob,

Thanks for checking in, and thanks for adding your insight to the discussion.

Jiyan

]]> By: Bob Geller http://www.newinfluencer.com/more-thoughts-on-the-social-media-release/comment-page-1/#comment-6223 Bob Geller Mon, 17 Sep 2007 18:02:00 +0000 http://www.newinfluencer.com/?p=126#comment-6223 I enjoyed your post. I have blogged quite a bit about SMRs and remain unconvinced that we need a new information construct for the press release. Should press releases be SEO optimized? Absolutely. Should they contain helpful links? Sure, why not. But should this require turning the press release into a home science project replete with templates, user instructions, etc.? I agree with your assessment that it boils down to the right audience and container for your message. Although I am not sure those who are advocating SMRs would agree that narrative is unimportant, they seem to miss that the blogosphere in general tends to be suspicious of anything overtly commercial, and SMRs are just another form of press release, albeit it one that is trying to be too hip for the room. So I say SEO optimize your press releases, and include links, etc. But save release for the media and use accepted constructs - blogs, Wikis, comments, etc. - for social media. I enjoyed your post.

I have blogged quite a bit about SMRs and remain unconvinced that we need a new information construct for the press release.

Should press releases be SEO optimized? Absolutely. Should they contain helpful links? Sure, why not. But should this require turning the press release into a home science project replete with templates, user instructions, etc.?

I agree with your assessment that it boils down to the right audience and container for your message. Although I am not sure those who are advocating SMRs would agree that narrative is unimportant, they seem to miss that the blogosphere in general tends to be suspicious of anything overtly commercial, and SMRs are just another form of press release, albeit it one that is trying to be too hip for the room.

So I say SEO optimize your press releases, and include links, etc. But save release for the media and use accepted constructs – blogs, Wikis, comments, etc. – for social media.

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