Media Consumption Trends
11May07
The American Society of Newspaper Editors and Newspaper Association of America have put together a report, Media Usage: A Generational Perspective (PDF). The findings in the report are based mostly on secondary research but they tie the research in together nicely.
Here are some key takeaways:
- The Internet is the most important news source for those between ages 18 to 34 (Pew Research Cetner for People and the Media, 2004)
- When it came to trust, attitudes about the Internet and television were mixed, but newspapers had a higher level of trust among a younger age group (18 to 24) than the oldest age group (35 to 54) (Pew Research Cetner for People and the Media, 2004).
- More than 40 percent of Internet users, or 60 million American adults, use a search engine on a given day, slightly edging out e-mail as the top daily Internet activity (Pew Internet and American Life Project, 2005).
- There has been a 27.6% decline in the readership of newspapers between 1994 and 2004 (Pew Reseach Center for the People and the Press, 2004).


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